Already many companies are outsourcing with quality rather than cost in mind. Google's recent announcement about setting up an R&D center in Bangalore reflects this new mindset. In an article featured in the E- Commerce Times, the author comments on Google's hiring practices as legendary, with the company "...reportedly selecting only graduates of the nation's top schools to be considered for employment". The company's move is motivated by the vast engineering talent pool in India and is not a cost cutting move.
India emerging as a global brand in terms of superior quality is not only being seen in BPO but also in manufacturing which has so far been considered China's forte.
Kiran Karnik, president of the National Association of Software and Services Companies (NASSCOM) who has been chosen by Forbes magazine as face of the year, commented on this shift from cost to quality. ''Software outsourcing was triggered by the intention to cut costs, but now it's not just driven by cost factors,'' Karnik told the magazine, adding that ''We are helping (US companies) tap into talent that is scarce in the United States.''
Offshore outsourcing involves a great deal of thought. One should not be spurred simply by expectations of rapid cost reduction. The new mantra of offshore outsourcing to India is quality solutions. When processes are offshored to India, companies not only get the advantage of low cost but also experience improvement in productivity and quality. These are the reasons that should motivate offshore outsourcing to India.
