Having a business on the internet is different than

having a traditional marketing or sales business. When

you operate a business from a store, one of the

traditional ways of establishing relationships with

your customers is the meet and greet method. You greet

your customers in the store and talk to them a bit and

this helps build trust and establish yourself with the

customer. However, on the internet, this method must

be done completely different.

If you have a website through which you sell products

of any kind, you must find a way to build relationships

with your potential customers. One of the most

effective ways of doing this on the web is by

publishing your own ezine or newsletter.

Through your ezine you can keep your customers informed

of any new products or information on your site. By

doing this you keep prospects coming back to your site.

Of course, you want to have an interesting and

effective website, but that is another article. :)

When you start your ezine there are some guidelines you

should follow.

*Do not make your newsletter one big ad for your

product or business. Keep your readers updated about

your products, but also provide other information.

*Follow a clean, easy-to-read format for your ezine.

Do not put so many squiggles and lines and other

"decorations" that might make it hard for people to

read your ezine.

*Provide useful, helpful content. Links, informative

articles, and resources are a few of the things you

should provide.

*Put your personality into your ezine. People will

respond to you more if you make it more personal.

*Ask for and listen to your readers' comments on your

ezine. You are publishing your newsletter for your

readers, so you should try to do what they ask.

*Enjoy making contact with your readers and publishing

an effective and informative ezine. Treat your readers

with respect and courtesy and they will reciprocate.

If you are unsure of how to get started with your

ezine, here are a few sites that can help you get

going.

http://www.myezine.com/

http://www.e-zinez.com/

http://www.ezineworld.com/index.php3

http://ezine-tips.com/

http://www.web-source.net/web/Ezines/

Ezine publishing is very essential to your business

success. With some time and effort, you can have a

very successful ezine. Good luck to you in your

publishing and business ventures!

Terri Seymour owns and operates MyOwnEzine.com

MyOwnEzine.com is a website, ezine and service which

provides the resources, tools, guidance and more to help

you start, publish and promote your own ezine. You can

contact Terri at mailto:ter02@newnorth.net Subscribe

at mailto:subscribe@myownezine.com or visit

http://www.myownezine.com for lots more info.