The telephone is still one of the top ways to sell. You can

pick up a phone, reach just about anyone in the world, and

get a very sincere conversation going.

This ability to use the phone to go anywhere and achieve a

special rapport with customers makes the telephone an

indispensable selling tool.

Jot down what points you want to cover in your

conversation before you call. This will help you stay on

track.

Asks questions. Remember, it's the person who asks the

questions who controls the direction of the conversation.

Listen to what is going on around the person on the other

end. Managers are often very busy and may have

something important come up during your call.

Offer to call back in 30 minutes or an hour. This helps

you get back to the customer fast before he has a chance to

put you off indefinitely.

When customers call you, spend a few seconds in friendly

banter. Then answer questions and zero in on a product or

service that can help them.

Kevin writes your sales copy, press release, or article AND gives

you marketing advice at http://DrNunley.com/copywriting.htm

Reach Kevin at mailto:kevin@drnunley.com or 801-328-9006.