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Home / Internet Marketing / Site Promotion
Effective or Irritating: The Use of Pop Windows in Internet Marketing
By:Brian McQuirk
A few years ago, pop-up windows were all the rage in Internet marketing. It seemed that every time one opened a web page they would be bombarded with offers for this or that. It had reached the point where surfing the Internet was almost like playing a video game; when the ads would pop-up one would try and close them out before another one came. I personally find them most irritating and do not return to sites using them.
This is precisely why we have seen the decline in the use of pop-up windows on the Internet today; surfers simply do not even look at the pop-ups anymore. They close the windows out before even reading the ad. Very often, a surfer will even leave your site if there are too many pop-up ads. They simply do not want the hassle of closing those windows while trying to obtain the information that your site has to offer. This
information, while valuable, is not as valuable as the surfer’s time. Studies have shown however, that even with these set backs, pop-up windows are still an effective method of Internet marketing.
Is there some way that pop-up windows can be less irritating and still be effective? Yes! What if the pop ad. was seen upon exiting your site instead of entering?
This would allow the surfer to obtain the information that they need from your site, feeling that they were able to come and go quickly without being hassled by other ads and offers all the while making the surfer happy. You have left the surfer with a positive attitude and therefore are more likely to respond to the pop advertisement.
This is being accomplished more and more by using, what is being called pop-under windows. When the surfer comes to your site, the ad is opened discretely behind the your web page. Then, upon leaving your site, after obtaining all the information that they need, they will see the ad and therefore be more likely to respond.
Since the surfer has the information, he has achieved his objective and is now open to do other things; ideally respond to the pop under advertisement.
Not all pop-up windows are created equally. There are some things that you can do to make your pop-under windows, whether pop-up or pop-under more effective. The pop-window should be easy to “escape” from. If the surfer does not want to see the ad, but has a hard time closing it out, they will likely become frustrated and could leave your site all together. You should either use a button to that will allow the surfer to close the window or be sure that the “x” is easily visible.
Another good idea is to use a script that utilizes cookies. Cookies will prevent pop-windows from overloading the surfer since you can decide the frequency of the pop-windows, rather than each time a page is opened. Also be sure that there is no more than one pop-window per page.
When creating a pop-window, you will be asked to fill out a short information form, select the length of cookies, and choose the layout of the pop-window. When choosing the design of the pop-window, you can
increase the effectiveness by creating a large headline that includes benefits that will be most appealing to the customer. You should also consider using incentives and lastly do not ask the customer to read a long and drawn out advertisement. Keep the message simple yet powerful and your pop-ads will be sure to generate profits for your site.
Brian McQuirk is a netrepeneur of many years standing and is currently involved in the Work at Home Business. His web site below is a directory of Home Based Businesses widely acknowledged to be among the best income producing companies on the Internet today.
Article Source: http://www.dailynewarticles.com
To find the best home based business ideas and
opportunities so you can work at home visit:
http://www.pinp4u.com
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