A few months ago, I was pulling out of a parking lot when a huge

van caught my eye. It wasn't the vehicle so much as the fact that

there was a gigantic television screen attached to the back. I

was so wrapped up in watching the screen that when the van pulled

out of my view, I finally remembered that I was driving, not in a

position to be paying attention to anything other than the road.

No, I'm not going to give you a ten point guide to safe driving.

The idea here is that our society is becoming more attune to

electronic information everyday, whether it happens to be through

computers, the Internet, or traveling TV screens.

More people are getting their daily dose of news or information

from CNN.com, or the twenty four hour a day news channel, or from

the radio on the drive home. It's imperative to remember that

while print can still be a great form of marketing or public

relations contacts, our minds are much more used to pulling in

sensory information from electronic sources.

Furthermore, the intimacy of radio, television, and sometimes the

Internet can give you the upper hand when it comes to selling

yourself to prospects. Seeing your face, hearing your voice, or

getting to view the actual product are big factors in easing the

natural anxieties many prospective buyers have when it comes to

purchasing.

By having your face or voice appear on television, radio

programs, or on a web site, people start to feel like they know

you personally, which ignites a sense of trust. This approach can

also throw a little bit of fame into the mix, especially if you

are a knowledgeable authority in your particular field.

If you have the means to purchase paid advertising on radio or

television, all the better for you. But, if you are like many

small business owners, finding the funds to take on such a big

project can be a little more challenging.

So, why not try to get booked as a guest on a local TV or radio

show? Find out who the producer is, because he or she, NOT the

host, decides who will appear for interviews and such. The key

thing to remember is that you need to be accessible if you really

want to get booked.

The advantages to using sensory media are really unlimited: you

can create a personable, friendly image while demonstrating your

product and setting enthusiasm about your business. Of course,

the best marketing and public relations attempts are far more

effective when a mix of print and sensory media are used.

Ana Ventura specializes in helping businesses, organizations, and

individuals get media coverage. She is a PR expert at DrNunley's

http://FullServicePR.com , a site specializing in affordable

publicity services. She also writes for the Ezine Ad Package at

http://BizGuru.com Reach Ana at mailto:ana@fullservicepr.com or

801-328-9006.