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Home / Writing
How To Brand Yourself On a Shoestring Budget
By:John Colanzi
Have you spent hours on end trying your best to make money
on the internet and ended up empty handed? Trust me you're
not alone.
I've been there myself.
After running into a brick wall for years, I've finally
found what works for me.
If I were starting today and could choose one method to
promote my business and to brand myself, it would be writing
and submitting articles.
Why?
** It's Free promotion
** It's extremely viral
** It brands you fast
** Most marketers won't do it
Your articles are actually more than just free promotion,
they're free promotion on steroids.
Think about it?
What's the main feature of the average ezine? The featured
article. Get featured in an ezine and you're the spotlight
of that issue.
Get featured in multiple ezines every week and readers will
be saying, I see this name everywhere.
You're branding yourself fast and it hasn't cost you a dime.
Once you start getting your name recognized, the articles
will start taking on a life of their own. Have a few
webmasters pick them up and you're name recognition (brand)
keeps spreading.
It's truly amazing what article writing can do. After you've
been doing it long enough, readers will get the feeling they
know you.
There's not much chance of that happening from running an
ad. An ad is just one of many and gives no clue as to who
you are.
The fourth reason I gave for writing articles was, "Most
marketers won't do it."
If you're serious about your business and branding yourself,
there is one thing you should realize. You have to start
thinking out of the box.
Become a contrarian. Learn what everybody is doing, and then
start doing what they are not.
You're a unique individual and you don't have to follow the
herd. Birds of a feather may flock together, but the brave
eagle flies alone.
Get in the habit of writing and submitting articles and
hopefully, the next article I read will be yours.
About the Author
John Colanzi.
John publishes the "Street Smart Marketing" newsletter.
To subscribe visit: http://johncolanzi.com/freeware.html
and take advantage of our free marketing library.
If you want to cash in on the the information gold mine
and make 100% profits visit: http://johncolanzi.com
Article Source: http://www.dailynewarticles.com
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