1. You don't make people feel safe when they order.

Remind people that they are ordering through a secure

server. Tell them you won't sell their e-mail address

and all their information will be kept confidential.

2. You don't make your ad copy attractive. Your ad

lists features instead of benefits. The headline does

not attract at your target audience. You don't list any

testimonials or guarantees included in your ad.

3. You don't remind people to come back and visit.

People usually don't purchase the first time they visit.

The more times they visit your site, the greater the

chance they will buy. The most effective way is to give

them a free subscription to your e-zine.

4. You don't let people know anything about your

business. They will feel more comfortable if they know

who they are buying from. Publish a section called

"About Us" on your web site. Include your business

history, profile of employees, contact information etc.

5. You don't give people as many ordering options as

possible. Accept credit cards, checks, money orders,

and other forms of electronic payments. Take orders

by phone, e-mail, web site, fax, mail, etc.

6. You don't make your web site look professional.

You want to have your own domain name. Your web

site should be easy to navigate through. The graphics

should be related to the theme of your web site.

7. You don't let people read your ad before they get

your freebie. When you use free stuff to lure people

to your web site include it below your ad copy or on

another web page. If you list the freebie above your

ad they may never look to see what you're selling.

8. You don't attract the target audience that would

buy your product or service. A simple way to do

this is to survey your existing customers to see what

attracted them to buy. This information will help

you improve your target marketing and advertising.

9. You don't test and improve your ad copy. There

are many people who write an ad copy and never

change it. You have to continually test and improve

your ad copy to get the highest possible response

rate.

10. You don't give people any urgency to buy now.

Many people are interested in your product but they

put off buying it till later and eventually forget about

it. Entice them to buy now with a freebie or discount

and include a deadline date when the offer ends.

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Steve Li is the webmaster of http://pushbuttonincomes.com

You can read more articles like this by subscribing to his

twice-weekly Newsletter. Send a blank email to:

mailto:pushbutton@pushbuttonincomes.com?subject=subscribe

get a free course "Online Advertising for the Completely Clueless!"

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