How to choose Autoresponder properly.

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Tuesday, 2 December 2008

Home / Internet Marketing / Email

By:piano

Why Autoresponders are a necessary part of your marketing

campaign?

In order to be really successful online businesses need

to understand what it is about the Internet that makes it

so appealing to customers.

Autoresponders are the powerful marketing and customer

service tool that make your customers desire for instant

gratification work to your advantage

Why is Following Up with Website Visitors Important?

Most website visitors don't order on the first visit.

They don't know enough about your offer to order the

first visit.

Busy with other projects.

Might not have the money to purchase immediately.

Still evaluating other products or services and

haven't made a decision yet.

Build brand awareness.

Build credibility and trust.

If you don't ask for your website visitors opt-in email

address when they visit and follow up with them or send

a newsletter to them you are losing a significant volume

of sales. Experts have shown that it often takes 7 or more

marketing exposures before prospective customers purchase.

You'll find Autoresponders in all colours and flavours ;)

This article focuses on the features you need to look for when

shopping for an Autoresponder. Here's what you need to

look for.

1. Easy to use control panel for setting up and managing

your responders :: If the control panel is difficult to

figure out and the instructions are sparse, you risk

sending out the wrong responses, in the wrong order to

the wrong people.

2. Multiple responders at an affordable price: One

unit just won't do. Even if you are only selling one product,

you are likely running more than one campaign. Each campaign

should have its own autoresponder. If you are paying over

$20 per month for less than 50 autoresponders, you are paying

too much.

3. Unlimited follow up messages from each autoresponder:

This really puts your business on autopilot. You can choose to

send out follow up messages once a month, once a week, or

once a day. Remember that it takes an average of 7 impressions

before you turn a prospect into a customer.

4. Multiple send addresses: This is a very handy feature if

you have more than one online business. You can send all your

autoresponder messages right from the same service and use

whatever company name and address you wish.

5. Signature file: Your signature file is one of your

most effective FREE advertising spaces available. Make sure

that your signature file is automatically included with each

autoresponder message. Your autoresponder should

automatically include your signature file the same way your

email program does.

6. Filters: This feature works the same as on your email.

If you don't want to receive mail from a specific address

or addresses, simply filter them out.

7. Redirect pages: Once your autoresponder has been

clicked on, and your message is on route to its recipient,

you can redirect your prospect to another page of your

site, a thank you page, or a new sales page, perhaps.

8. Form generator: Having the HTML code automatically

generated for a professional form takes all the hassle

out of form creation.

9. Pop up email capture device: Make it extremely easy for

your prospects to subscribe to your newsletter, eZine,

eCourse or eBook. With one click, your anonymous visitor is

transformed into a valuable subscriber. Your visitor simply

clicks "OK" on a pop up window and they are subscribed with

no forms to fill out.

10. Personalization: Your response rate to your email will

increase 30 - 70% by personalizing your messages. People are

more responsive to email that addresses them by name and

doesn't look like an advertisement.

11. Easy to manage database: Your autoresponder should

give you access to a feature rich control panel which makes

it easy for you to manage your customer lists. Functions

such as easy list back up, manual subscription and removal,

and the ability to keep separate lists in a single database,

all make your life a lot simpler and save you time at the

end of the day.

12. Simple import/export features: This is very important

when you are working with lists that you have developed over

a period of months or years. The ability to import and export

lists to and from other sources allows you to expose your

current lists to new offers quickly and easily.

13. Manual add/delete function: Since some email recipients

have difficulty understanding the unsubscribe function that

is standard with all autoresponders, you occasionally

receive unsubscribe requests in your other email boxes. As a

courteous, professional business owner, you need the ability

to remove these people from your lists manually to avoid

complaints.

14. Ability to send a one off message to your lists:

Sometimes, you have information that applies to everyone on

your lists. With a one off email message, you can alert all

of your prospects and customers about an important event

with one simple email message.

15. Message in text or HTML: Although the vast majority of

email users can accept HTML email, there are still some that

can't. By offering the capability of sending either plain text

or HTML email, all your bases are covered and your email can

be accepted by everyone.

16. Formatting: Some autoresponder servers are not configured

properly to send mail to all mail programs. If your formatting

is lost, and your message arrives as one big block of text,

the delete button becomes your prospect's best friend.

17. An affiliate or partner program that allows you to make

a sideline income: If you refer a few other people, you can

cover the cost of your own responders and make a little extra

spending money on the side. It's a nice little benefit.

18. How do you know that your autoresponder account is working

for you? Which of your ads is generating the most leads?

Your Autoresponders have to:
-View real time reports online or have them emailed to you
automatically at predetermined schedules.
-All report data can be easily exported in CSV for usage in
Excel spreadsheet reporting.
-Daily, weekly, and monthly new subscriber graphs.
-Sent newsletter statistics including # sent, undeliverables,
open rates, and click thrus.
-Subscriber ad categories.
-Geographic distribution including origin Countries, State,
City, Area Code, and DMA Code.
-View geographic subscriber distribution around the world
visually on a map.
-Follow up message open rates and click thrus.

19.Ad Tracking:

You put a good deal of time and effort into your marketing campaigns.

Autoresponders have to keep track of each campaign's success.
-Automatically track any type of ad, including e-mail, web,print ads.
-Track an unlimited number ad campaigns.
-Real time reports and statistics per ad category

20. And finally, support: If you end up with an autoresponder

company that offers you little or no support, you could be

stuck with a problem or question for a long time with no

results.An autoresponder company offers a quality support feature,

so this type of problem is taken care of immediately.

Article Source: http://www.dailynewarticles.com

Eugenijus Sakalauskas
E-Ezine - Free marketing recourses,
website promotion tips
ezine.pluginnetproefit.com/
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