Finding a great way to market that is surely going to bring in

some profits from new customers is tough predicament. That's

where marketing in magazines comes into play.

Advertising in well known magazines has a lot of advantages.

First, if people trust the magazine, they will be more likely to

trust the businesses represented there. Time Magazine, for

example, is highly respected publication; putting an

advertisement into their pages is sure to grab some interest and

give your company a good name.

It might seem a little frivolous to run an ad in a national

magazine for a small company or one that can only do local

business. But there is a little known secret-- most of those well

known magazines run regional editions that are only distributed

throughout certain areas.

Running an ad in a regional edition is cheaper than showcasing it

to an entire nation. It also has greater advantages over other

media sources such as newspapers. The color used in the glossy

pages of a nice magazine grabs attention and really gives the

product a better focus on detail than would a newspaper

advertisement.

One smart thing to do when advertising in a magazine for the

first time is to do a split run test. Think up two or three

different headlines for your ad that you think will bring in

responses. Ask the magazine to split the ads, meaning that one

headline will go into half the issues printed while the other

headline goes into the rest. You can code responses with numbers,

coupons, or a verbal phrase in order to find out which headline

received the most attention. The next time you run the ad, you

will know which headline works the best.

Persistance is key. If you run your ad in a magazine once or

twice, don't expect an influx of business. People will begin to

recognize and trust your name the more they see it. Try running

ads over a longer perid of time. Many magazines have special

deals where the lengthier period of ad space you purchase the

cheaper the ads become.

Tell your customer in the ad to call or write or email for free

information. Any time you get a response, you can send a

motivating sales letter and brochure to them to really grab their

attention.

Kahlia Hannah provides marketing advice and popular promotion

packages. See her low-cost direct marketing and PR deals at

http://MarketingHelp.NET Reach Kahlia at

mailto:kahlia@drnunley.com or 801-328-9006.