The keys to outselling your competition is to compare

your product to theirs. When you find the differences

between products, use your findings to improve

your product. Below are 12 things you can compare

and improve upon to outsell your competition.

1. Price- Can you offer a lower price? Can you offer

a higher price and increase the perceived value of

your product? Do you offer easier payment options

than your competition?

2. Packaging- Can you package your product more

attractively? Do the colors of your package relate to

your product? Can you package your product into

a smaller or larger package?

3. Delivery- Can you offering cheaper shipping? Do

you have a high enough profit margin to offer free

shipping? Can you ship your products faster?

4. Benefits- Can you offer more benefits than your

competition? Are your benefits stronger? Do you

have believable proof that supports your claims?

5. Quality- Is your product built and tested to last

longer than your competition? Can you improve the

overall quality of your product?

6. Performance- Can you make your product faster

at solving your customers problem? Is your product

easier to use than your competitions?

7. Features- Can you offer more product features

than your competition? Do your features support the

benefits you offer?

8. Availability- Is your product always available or

do your have to backorder it? Can your product

suppliers drop ship to your customers?

9. Extras- Do you provided free bonuses when your

customers buy your product? Are your bonuses more

valuable than your competitions?

10. Service- Do you offer your customers free 24

hour customer service? Can you provide free product

repair? Does your competition make their customers

talk to a machine?

11. Proof- Can you provide more proof than your

competition that your product is reliable? Can you

provide stronger testimonials or endorsements?

12 Guarantees- Do you have a stronger guarantee

than your competition? Do you offer warranties with

your product? Do you provide an easier return policy?

Larry Dotson. Get 1239 FREE Internet Business eBooks when you

visit: http://www.ldpublishing.com As a bonus, Bob

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