Autoresponders: Clinically Proven To Increase Sales (Part 2)

by Adam Kling © 2001

http://www.mybizhosting.com

http://www.myservlethosting.com

In Part 1 of "Autoresponders: Clinically Proven To Increase

Sales" you learnt why you should use autoresponders in your

business and why over 40% of our population need your

autoresponder messages in order to come to a final decision

regarding your products or services.

Generally speaking, autoresponders are used to:

* stay in contact with your customers

* promote products, specials or sales

* follow purchases with back end sales options

* offer additional sales information for "trial offers"

* provide tutorials, reports, articles or other giveaways

* and many other reasons

Time-Tested Proven Techniques For Making Your Autoresponder

Messages Perform Better

These automated messages play a very powerful role in our

marketing plans. But is there a way to make these messages

work even better? Yes! And it's incredibly simple - rather

than blindly following the crowd, pay attention and use

every bit of information above when creating your messages.

For example: when using a dated call to action statement,

you may want to leave enough room for the customer to think

it over and then come back and purchase. Perhaps you could

state that the offer "ends in 3 days" rather than "tonight

at midnight". (If those who rank high in Steadiness are

forced to make an immediate decision, the answer will most

undoubtedly be no.) Each time you send another automated

message, you can count down the days until you reach the

point of stating, "offer expires today".

Benefits are extremely important to most consumers. However,

they are particular needed by the majority of buyers. I often

see autoresponder messages that exclaim how much money their

product will make you. In order to appeal to most customers,

the benefits need to work in conjunction with the need for

details. For example, rather than stating, "Autoresponders

will increase your profits by 400%", you might want to try

this statement. "Repetition brings about memory. And memory

brings about sales. Therefore it only makes sense to remain

in constant contact with your customers through autoresponders.

By using this amazing selling method, you can increase your

profits by 400%."

By using a combination of the traits Steadiness-types find

intriguing, you will increase the effectiveness of your

autoresponders and also the number of customers who purchase

from you.

This clinically proven method of communication works with

in-person conversations, telephone conversations and especially

in written conversations or advertisements. By giving the

customer what they need, you are dramatically increasing your

chances of getting the sale!

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