If you're an ezine publisher I have one word for you: "consistency."

When planning your newsletter, you need to decide how often your

ezine will be sent out to your subscribers. Essentially,

you need to create a schedule and stick with it. But how often

should you publish? How much is too much and how often is not

enough? When it comes to frequency, the usual choices are

daily, weekly, bi-weekly, or monthly. Let's examine the pro's

and cons of each one.

DAILY: If you plan on publishing a daily ezine be prepared

to do a lot of work. Think about it. That's a total of

365 issues you'll need to create every year. Not only is

this a monumental task, but daily publications can become

annoying fast especially since most of us are dealing with

information overload and bulging email boxes.

WEEEKLY: Once a week is a little better but it still can

be time consuming to produce a quality ezine on a regular

basis. That's 48 issues in a year, still a lot of work.

Some are of the opinion that once a week is still a bit

too often and showing up in someone's mail box four times a

month can appear to be too much for your subscribers.

On the pro side they'll have a hard time forgetting about

you.

BI-WEEKLY: Every two weeks seems to be just the right

mix for many. Whereas weekly can be too much and once

a month not enough, every two weeks seems to work like

a charm. Publishing an ezine twice a month is just often

enough to keep you fresh in your subscribers' minds but

not so often that they become annoyed with you and

start reaching for the unsubscribe link. As an ezine

publisher, twice a month can be easily worked into your

busy schedule without too much strain.

MONTHLY: Even though many ezine publishers go with a

monthly schedule, it does have its drawbacks.

Mailing just once a month can cause a subscriber to forget

who you are or that they even subscribed to your ezine

in the first place. Many a Spam compliant has started

this way. Don't get me wrong, I subscribe to many

monthly ezines myself, but sometimes by the time I

receive an issue I've almost forgotten I was subscribed

to it. It just doesn't seem often enough to keep the

publication fresh in my mind. On the plus side it's not

too much that you're messages become annoying.

So there you have it; the options for choosing an appropriate

publishing schedule. Which one is right for you will

depend on your time constraints and what you're trying

to accomplish with your ezine. So next time someone tells

you it's the size that matters don't believe it -- frequency

can make the difference between a memorable newsletter

and one that just fades into the woodwork.

So how often are you doing it?

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