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Home / Writing
How To Write Words That Magnify Your Headlines
By:Patrick Hale (Pat @Maxaid)
How To Write Words That Magnify Your Headlines
By: Pat @Maxaid
Have you ever noticed that some people can talk
for hours and never say anything.
It seems to be same with most ad writers.
If you choose your words correctly, a 7 word
headline can relate a paragraphs worth of relevant
information.
For example, compare these two headlines:
1. Brand New, Gigantic Mammoth Prelaunch - Join Now !
2. Missing Mans Body Found in Forest After 3 Years !
It doesn't take a genius to realize that #1 doesn't tell you -
"Diddly"
It also doesn't take a genius to read between the lines of #2
and Read this into it,
Someone was missing,
Who was missing,
The word "body" denotes the man is deceased,
How long he was missing,
That he was found,
Where he was found.
Also, the average person will decipher that there
was originally a search for the man that was most
likely called off.
The discovery of his body must have been a surprise
and the case probably on hold for three years would
be re-opened to determine the cause of death.
Why ? Because if the cause of death had been known,
you can bet it would have made the "Headlines"
Choose your words in such a way that one word will
reveal a sentence worth of information. Try it, play with
different, but relative words until you come up with a
winner for each individual word.
Now construct each of your ads headlines with these
"concentrated" words. Your increased bank account
will pay you for the time spent here :-)
Pat @Maxaid - Webmaster - Publisher
Free Customized Web Pages, Ezine Ads, Free Computer
Tips, Marketing Tips, and Traffic Building Software. Find all
this and much more at http://www.maxaid.com/
About the Author
Pat @Maxaid - Webmaster - Publisher
Free Customized Web Pages, Ezine Ads, Free Computer
Tips, Marketing Tips, and Traffic Building Software. Find all
this and much more at http://www.maxaid.com/
Article Source: http://www.dailynewarticles.com
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