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Home / Business / Small Business
New Technologies - Good for Small Business
By:Lauren Hobson
Doesn’t it seem like every day there is some new technology affecting the way people communicate with each other? Blogs, Text Messaging, RSS Feeds, Podcasts, and other emerging technologies are coming at us fast and furiously, which can be overwhelming at first glance. But upon further inspection, all of these new technologies are really good news for small businesses!
For the first time ever, consumers are shaping how they want to hear messages from companies large and small. In the past, companies have relied on tried-and-true advertising methods such as TV ads, newspaper and magazine print ads, radio ads, and billboards, all of which are expensive and beyond the budgets of most small businesses. Studies are now reporting that these traditional forms of advertising are increasingly ineffective with today’s consumers, who are already empowered by technology. They often prefer newer ways of receiving content such as the web, wireless devices, cell phones, etc.
So how is this good news for small businesses? Because using new technology to reach a small business audience is not only effective, it is also quite inexpensive compared with more traditional forms of advertising. Today’s consumers are typically comfortable with technology, and have an expectation that information will be molded and delivered to fit their needs and preferences.
Small businesses can take advantage of this trend by using web marketing, online shopping, blogs, text messaging, or any combination of new methods currently available for delivering content to customers and potential customers. Using emerging technologies is effective, it’s inexpensive, and after all -- that’s good news for small businesses!
Article Source: http://www.dailynewarticles.com
Lauren Hobson is the Editor of Biz Talk Newsletter, a free monthly publication designed to provide small businesses and non-profits with tips and techniques to help them make the most of their web sites and marketing efforts without spending a lot of money. Biz Talk is published by Five Sparrows, LLC. Visit us at www.fivesparrows.com or subscribe to Biz Talk at www.fivesparrows.com/biztalk.htm.
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