There are plenty of articles and reports online about the power of following up on your leads.
But there's another side to the art of marketing and promotion that's just as important, maybe even more important.
In the words of Kenny Rogers "You have to know when to hold them, know when to fold them."
Marketing is a percentage game.
Burn that rule into your brain and you'll save yourself a lot of headaches.
An article I read by Robert Blackman put it this way:
1) You can't say anything RIGHT to the WRONG person. 2) You can't say anything WRONG to the RIGHT person.
There are times I'll send my follow up letters to every lead for a week and not get a sign up.
There are other times I have every visitor to my site sign up.
What did I do differently?
Nothing.
What made the difference in results?
The right person visited at the right time.
So what do you do when you've done everything by the letter and your prospect hasn't signed up?
You move on to the next prospect.
Make a decision before you've placed your first ad, are you going to follow up 4 times... 7 times... 10 times?
Once you've made your decision stick to it. Know your plan will work and follow it to the tee.
There are more people who want... need... and desire what you have to offer than you could contact in ten lifetimes.
When you understand that, you'll know when to fold them.
Cut your losses and let your profits run.
Wishing You Success
ABOUT THE AUTHOR
John Colanzi publishes the "Street Smart Marketing". To subscribe mailto:ezmailer-subscribe@listbot.com If you'd like to see how John uses this strategy to make money in network marketing visit: http://johncolanzi.com/cash.html
