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Cathy Goodwin Profile and Articles
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1). How To Survive A Bad Performance Review (And Move To Your Dream Career)
Q. “I wasn’t happy with my last performance review. Should I dispute the review? Write a letter for my file? Talk to a lawyer? Or just let it go?”
A. Most professionals feel you should offer some kind of response. But whether to respond, and the way to respond, will depend on your company’s culture, the unwritten message and your own c...
2). Why Great Website Makeovers Begin With Copywriting
"Can you give me some feedback on my website?" a life coach named "Kevin" asked his e-zine subscribers. "I just revised my site - -finally!"
Naturally, I couldn't resist clicking over to see what Kevin had done. I knew Kevin was a thoughtful coach with a reputation for high integrity.
Kevin's new site cried out for a re-ma...
3). Dog Adoption Tips I Learned From My 2 Dogs
There’s a hole in your life that only a dog can fill. You want a special dog, perhaps just a full-grown adult. Maybe your code of ethics calls for saving a dog’s life – not buying an expensive purebred.
I’m not a veterinarian or a dog trainer, but I’ve enjoyed two successful adoptions. Here are some tips I’ve picked up along the way.
4). A new career can feel like getting a divorce
Most of us are aware that we need to grieve the death of a close friend, relative or favorite pet. We are beginning to learn that other events --
5). 3 Reasons Why The Copy You Hate Will Bring Profits You Love
Every copywriter's nightmare. We write beautiful copy for a client, who takes one look and says, "You can't be serious! This is too sales-y...or too simple...or too different..."
And I'm reminded of the days, many years ago, when I volunteered as a Pet Adoption Counselor with the San Francisco SPCA. Looking back, I must have been train...
6). Career Decisions: From What to How
Reframing Your Career Decision: From What to How
By Cathy Goodwin, Ph.D.
Often clients call with the question, "I don't know what I wan
7). Business vs. Job: Where's the real risk?
Many people start a business to "be my own boss" or "find meaning in my work." Yet increasingly I talk to clients who realize they have few choic
8). Are you 3F? Move your career to Forward
When the United States had a military draft, men with "4F" status were banned from military service. Some cherished the designation while others
9). Website Marketing: Attract More Clients From A Wake-Em-Up Special Offer
You’re a service business, such as a coach, accountant, consultant, speech coach, office organizer or virtual assistant.
A prospective client lands on your website. “Nice site,” she says, nodding approvingly. “Great logo.”
So she looks for a Call to Action: "Click here and get a Free Report."
And you offer one...
10). 10 Relocation Tips To Keep Yourself Centered When Your World Is Spinning
Ten tips for happy relocation (across town and around the world)
Relocation is stressful because you change more than your address. You'll begin to navigate a new way to be a spouse, parent, friend, lover, choir member, PTA officer, and more.
Here are ten tips to a help you tune in to your inner compass when your world is...
11). Asking Santa (or anybody else) for career guidance
Karen hired a "mentor" coach to help her business grow. She spent hours working on her website. She played with orange, green, and blue text in h
12). Anger: The Power is On
Anger can be an intuitive signal. In her Advanced Energy Anatomy tapes, Carolyn Myss says that anger can be a sign of claiming your power. I agre
13). How To Help Your Child Find A 21st Century Career
Most of us were brought up to study hard, get good grades, choose a "practical" college major, and strive for a "good job."
Talk to a stranded midlife career-changer and you realize the game has changed. Yesterday's rules prepared us to be passengers on a large ocean liner that promised a smooth voyage. Today we realize that ocean line...
14). Big decision or big mistake?
When faced with a decision, clients often say, "I can't make
a mistake this time," or, "I want to be sure I'm doing the
right thing."
15). 5 Tips To Discourage Tire-Kickers And Attract Serious, Paying Clients
Do you feel that you're wasting valuable marketing efforts on tire-kickers: a large and growing market segment? They subscribe to all your free offers -- but leave their credit cards behind.
Early in my business life, I talked to anyone and everyone, enthusiastically. I gave away classes, e-books, articles and more.
But so...
16). Excuse Me, Your Website is Naked!
"Come see my new website!" read the proud email from a well-respected professional, eager to promote his first book and seminar series. His website w
17). 10 Tips To Resign Your Job With Professionalism And Pride
Congratulations! You just got an offer for a wonderful new job. There's just one catch. You have to say good-by to your current employer.
Maybe you loved your job and you face an emotional farewell. Or you maybe you hated every minute and you’ve been counting the days till you could walk out the door one last time.
Clients...
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