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Penny C. Sansevieri Profile and Articles
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1). Maximizing Your Book’s Earning Potential
Everything in life is worth writing about if you have the guts to do it and the imagination to improvise. The worst enemy to creativity is self-doubt
2). Getting Help to Market Your Book
Marketing your own book can be fun, but it can also be a daunting task. Deciding how and when you need help will usually depend on a few things. Firs
3). A New Way to Publish
These days, there are several ways to get your book published. You can get an agent and go the traditional route, you can self-publish, or you can ta
4). Making the Most of Amazon.com
Besides being a great place to shop, Amazon also offers considerable marketing opportunities for anyone willing to take the time to explore them. Her
5). Get Your Book Done … Now!
I don't believe in writer’s block. (I can hear the gasps of disbelief already.) Listen: If you hire a plumber to come to your house and fix a problem
6). Story of a Bestseller: The Power of a Postcard
A recent article in Publisher's Weekly reported about an author who shot their book up to the #1 spot on Amazon.com where it remained for two days. T
7). Publicity From Thirty Thousand Feet
We all know that marketing a book is a process. But sometimes the process takes longer than we’d anticipated. That’s why it’s nice every now and again to hop aboard the publicity jet and get a look-see at what you’ve been doing from the thirty-thousand foot level. Why? Well, first off this birds-eye view will reveal to you areas you might be overlo...
8). The Business of Publishing
Congratulations, you're published! But what exactly does it mean to be "published"? Besides the fact that your work is finally in print and your coll
9). Networking Gold
Whether you’re trying to find an editor for your book, or a producer to pitch your story to, sometimes it’s all about networking. If you still have 9
10). When Old News is Good News
Sometimes when you’re pitching your topic or learning the art of the media pitch all you will hear is “your topic must be newsworthy, it must be tren
11). Refining Your Elevator Pitch
Imagine this: You're in the elevator with the producer of your favorite show. The program you've been trying to get on for years. What would you say
12). Books, Trend-spotting & the Gubernatorial Race
Ok I admit it. I'm a Californian. We live in shorts, we dine at juice bars and our politics are nothing short of, well, a Hollywood movie. If you've b
13). Are You Ready When the Media Calls?
Are you prepared for the media to call you? If you're not, you should be. Pitching is great, but if you're not ready when the call finally comes in,
14). Winning the Name Game
How many of you have spent hours or days toiling over the title for your book? My first book, The Cliffhanger, was renamed probably six times before
15). Never (ever) Sell Your Book
So you’re all ready to promote your book. You’ve got a great press kit, a polished bio, and a letter-perfect press release. Now you’re ready to sell,
16). The Blog Factor: Everything you need to know to start bloggi
So what is this "blog factor"? Well, what a few thought was a novel idea some years ago has now morphed into something no one expected. There are cur
17). Publicity from Thirty-Thousand Feet
We all know that marketing a book is a process. But sometimes the process takes longer than we’d anticipated. That’s why it’s nice every now and agai
18). Getting Syndicated
Over the years I’ve spoken to a number of authors who say they aspire to write a syndicated column. Getting syndicated is a great idea, albeit a chal
19). Fatal PR: Mistakes Authors Make on Their Campaigns
Any author who is driving their own PR campaign knows that often times marketing and media can be an uphill battle. Many times authors are pitching a
20). One Minute Marketing
So, you say you're too busy to market your book? Well, welcome to the club. Most of the authors I work with or coach work day jobs and try to cram in
21). Micro-Genres: The Next Big Thing in Publishing
Welcome to the world of publishing, an ever- changing dynamic that seems to reinvent itself nearly every season, some might even say everyday. The la
22). Cover Yourself
One of your biggest sales tools is your books cover. Did you know that if someone sees your book on the shelf, you have less than thirty seconds to s
23). Seven Secrets to Writing a Book that Sells
It's one thing to write a book, it's an entirely different thing to write one that's a saleable, viable, marketable product. Ensuring the success of a
24). Planning an Exceptional Book Signing from Start to Finish
So what do you do when you have a book signing and no one shows up? Sure that may sound like the beginning of a great joke but for many of us, it’s o
25). The Blog Factor: Everything you need to know to start blogging - today!
So what is this "blog factor"? Well, what a few thought was a novel idea some years ago has now morphed into something no one expected. There are currently nine million blogs out there with 40,000 new ones being added everyday. Some are informative and some are just downright a waste of your time. And while we hear a lot about blogging these days, ...
26). Seven Secrets of Writing a Book That Sells
It's one thing to write a book, it's an entirely different thing to write one that's a saleable, viable, marketable product. Ensuring the success of a book is something even the biggest publishers have never been able to guarantee. Mitigating circumstances, flash trends, and world events will all affect buyer preferences. That said, there are still...
27). Ezines
Eighty percent of success is showing up.Woody AllenSo, eh, what exactly is an Ezine? In short, an Ezine is an electronic newsletter o
28). Media Training Magic
Whether you’re doing your first interview or your fiftieth, you can never prepare enough for a radio or TV appearance. If you’ve never been media tra
29). The New Way to Publish
These days, there are several ways to get your book published. You can get an agent and go the traditional route, you can self-publish, or you can tak
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