1). 11 Tender Writing Sins ... Part One
Put simply, producing a winning tender is all about being able to sell your company face to face and on paper. It's about addressing the needs
1. Send out a FREE sample of your product with a special "two for one" offer - this enables your customer to get a first hand experience of your p
3). 21 Ways To Increase The Pulling Power of Your Ads
If you’re re-building an engine, doing your taxes or baking a cake, you follow a set process and everything happens in a certain order. It’s t
6). 8 Tips for Writing A Knock-Em Dead Headline
There are so many elements that play a very important part in every ad, sales letter, brochure or any piece of business communication that you write.
When making a purchasing decision, people have their "rip off radars" on high beam. They're wary and so they should be -- after all, they're about
8). The Art of Reading Your Buyer's Mind
Wouldn't it be fantastic if you had a crystal ball and you could read yourprospects' minds you knew what they were thinking when you were making y
9). The NLP Secret That Makes Your Words Sell
Writing cracker-jack copy would be a lot simpler if every potential clientthought in the same way. But in reality, they don't.The good new