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1). Always Have a Plan B You can arrange the most visual, most intriguing media event possible. But if City Hall is burning down at the same time as your event, then that 2). Become an Expert and Attract More Customers A reporter seeks four basic qualities from a third-party expert. To succeed, you must master all four. All news reporters need third-party e 3). How to Get Reporters to Chase Your News Story Controversy is the secret ingredient that can turn your story from one that the media ignore to one reporters want to own. But controversy mus 4). How to Sell Your News to a Reporter If you want create a PR campaign that is effective and consistent, you must learn to market your story to the news media. You must learn to treat 5). Seven Ways to Get Maximum Impact from Your Publicity The whole point of PR Rainmaking is to use the news media to attract new clients and customers. So doesn’t it make sense to get the most out of th 6). Solve a Reporter's Six Basic Problems Every day, a journalist must solve six problems to remain employed. Solve those problems and you will make news. Like anyone at any job, ev 7). The PR Rainmaker Always Has a Plan B PR Rainmakers know they can do everything right, and still fail to make news.It is a fact of life. Accept it now.All news is affected 8). Three Ways to Help Reporters See Your Story as News At the core of PR Rainmaking is the question: "What makes a story newsworthy?" If we cannot answer this question, then we have nothing to guide us 9). To Make News, Solve a Reporter’s Six Basic Problems Like anyone at any job, every journalist faces the same basic set of challenges every day. For the journalist, there are six of these fundamental prob 10). To Maximize Your PR, Get in 'the Rolodex' If you had to choose just one tactic above all others for gaining consistent and positive attention from the news media, here is the one you shoul 11). Two Questions You Must Answer to Make News When considering whether to write a story, a journalist always begins with two questions:1. What’s new?2. Who cares?The first poin 12). What If TV News Had Covered D-Day? Imagine: What if today’s American TV news had been there to cover D-Day, June 6, 1944?“Good morning, this is Peter Jennings at ABC News in Was