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1). 10 Feng Shui Tips for a Better Life Ever walked into a house that felt like home? Ever reminisced about the best year of your life, and wondered why everything came together for you? It could be Feng Shui. Simply put, Feng Shui is about creating a harmonious environment. It’s the ancient Chinese Science and Art of placement, intended to improve our health, harmony, longe... 2). 10 Things To Expect From Your SEO Copywriter From the perspective of a business owner, webmaster, or marketing manager, the change exhibited by the Internet is profoundly exciting, yet profoun 3). 10 Things You Should Expect From Your IT Copywriter Anyone who’s ever tried marketing IT products or services knows that it’s a specialist field. Your customers in the IT industry have very unique an 4). 10 Things You Should Expect From Your Website Copywriter As websites and electronic commerce are becoming more and more common, business owners and marketing managers are realising that quality web cop 5). 10 Tips for Aspiring Freelance Copywriters Every week I receive a couple of emails from people seeking advice on how to get into freelance copywriting. While there’s no simple answer, and no answer which applies to everyone, there are a few tips which I believe will help most people make the move into freelance copywriting, and survive the first few months at least. 1) Invest i... 6). 10 Tips for Tech-Writers Tech-writing is a tricky business. It’s not a very high profile industry, so there’s not much support around. Follow these 10 quick tips, and yo 7). 12 Handy Tips for Generating Leads through Cold-Calling Cold calling can be a great way to generate quality leads. You get to speak to the gatekeepers and stakeholders, and you get a great insight int 8). 35% Revenue Increase… from Your Website! 2 Golden Rules for an Engaging Website35% of visitors fail to achieve their goal when they visit company websites! By following 2 simple r 9). 5 Ways to Deal With ADHD With an increasing number of our youths suffering ADHD, stress syndromes, unemployment, depression, drug use, crime and higher rates of youth su 10). A Day in the Life of a Freelance Copywriter Ever wanted a job where you could spend all day, every day, writing clever and inspiring prose? Yes? Well don’t become a freelance copywriter! 11). An SEO Glossary - Common SEO Terms Defined Search Engine Optimization (SEO) has become an essential weapon in the arsenal of every online business. Unfortunately, for most business owners and marketing managers (and even many webmasters), it's also somewhat of an enigma. This is partly due to the fact that it's such a new and rapidly changing field, and partly due to the fact that SEO pract... 12). Architect or Building Designer – Who Do You Choose? Thinking of building a new home or complex? Will you use an architect or a building designer? Both are involved in the design of buildings – 13). Australia's Fraser Island – Escape Forever For all its conveniences, modern living leaves a lot to be desired. We spend our days enduring the ever-increasing pressures of work, the city’s 14). Beat Google’s Dampening Link Filter With SEO Articles Most Search Engine Optimization (SEO) experts agree that links back to your site have a great impact on your ranking in the major search engines. T 15). Confused About Google's Index, Link Dampening, & No. of Links? I recently received another 'please help' email from a gentleman named Ian who runs an adventure company in Tanzania (http://www.betheladventure.co.uk ). Ian was concerned about the effect of a variety of issues including indexing and link dampening, and was desperate for help. Unfortunately, he had read some fairly misleading articles in the past,... 16). Customer Service – the Real Estate Revolution Traditionally, real estate has been viewed as a sales industry. But perceptions are changing. Agents around the country are coming to believe that the key to real estate success is service – not sales. Competition and technology now give customers almost unlimited choices, so agents are having to work harder and spend more to win listi... 17). Dot Com Not Listed in Regional Yahoo? Don’t Despair! If you’re a non-American business with a .com web address, and your regional Yahoo ranking is important to you, then my story might interest you. Recently my copywriting website dropped out of Yahoo’s Australian rankings. For quite a while, it had been at number 1 for my primary keywords “advertising copywriter”, “copywriter”, and “we... 18). Engage Your Customer – Write About Benefits Think quick. In 10 seconds, can you list the 5 key benefits you offer your customers? I bet you said “Yes”. But are you sure you listed benefits? If you’ll bear with me for another 10 seconds, I’d like to test out a theory on you. Recap your answers – maybe even write them down. Now list the 5 main things your business do... 19). Fraser Island – Escape Forever For all its conveniences, modern living leaves a lot to be desired. We spend our days enduring the ever-increasing pressures of work, the city’s oppressive unfriendliness, the daily commuter grind and the aggressive reality of impatient road-ragers. Is something missing? Unfortunately, work is a reality for most of us. So ... 20). Get a top 10 ranking without paying a cent If there's one thing that Google loves, it's content. Done right, a content rich website is almost guaranteed to rank highly. But how to get that content? You can write it yourself, but that takes a lot of time. You can pay an SEO copywriter to write it for you, but that takes a lot of money. If only there was another option... What if... 21). Google manipulates search results: A boost for small business? As more and more businesses strive for a top ten Google ranking, it's becoming harder and harder to achieve. This is especially true for smaller businesses that simply don't have the budget for a big link popularity campaign. But hope may be just around the corner. If a top ten ranking for your primary keywords has been eluding you, then read on! 22). Home Business PC Security for Dummies The Internet is a powerful tool for home-based businesses. If used effectively, it can be your best friend; but if you don’t secure your computer, it can be your worst enemy. I’m sure you’ve had your fill of warnings about the latest killer computer virus. So I’m not going to harp on about the latest threat, or the potential for damage. What I WILL... 23). How and when should I submit my website to Google? As soon as you register your domain name, submit it to Google! Even if you haven’t built your site, or written an copy, or even thought about your content, submit your domain name to Google. In fact, even if you haven’t fully articulated your business plan and marketing plan, submit your domain name to Google. Don’t wait!... 24). How to get your customers to trust your website Research reveals three important facts: 1) The Internet is one of the most important sources of information. 2) The trustworthiness of the Internet is declining. 3) Customers will come back to your site if they trust it. In the face of a declining trust in the Internet, there’s definitely value in... 25). How to Make the Most of Your Website Copywriter Many people feel uncertain when dealing with copywriters. Like any artform, writing is subjective; instead of black and white, most business owners and marketing managers see indistinguishable shades of grey. But copywriting possesses one key element that most other forms of art don’t – a commercial imperative. Because the copywriter’s... 26). How to Top Google by Writing Articles Search engines determine their rankings based on two things: 1) Is your site relevant? (Optimized for certain keywords) 2) Is your site important? (Many links back to your site from other sites) Only when you address both of these considerations are you guaranteed of making an impact. Your degree of success depends on how hard y... 27). Is the Internet history’s greatest hoax? For a while there, the Internet and the World Wide Web showed great promise. They whispered sweet nothings in our ears, promising to be the voice of the marginalized, the new democracy, the great equalizer. But it wasn’t to be, for the Internet has a new master. No, it’s not Google. No, it’s not Microsoft. And no, it’s not even good ol... 28). Jagger, Google Analytics, and the Future of Search & SEO Two big things have just happened in Google-land: Jagger and Google Analytics. Together, these two events may have changed the face of search forever. Jagger First, let's discuss Jagger... Just like hurricanes, Google updates have names. (A Google update is a change to the way Google determines its rankings. Google makes t... 29). No More Estate Agent Fees Follow a few simple guidelines, and marketing your own home can be easy. And it will save you thousands. The recent property boom has a lot of people thinking of selling. Unfortunately, the costs of selling can really eat into your profit. There’s nothing we can do about stamp duty, but one cost we can avoid is real estate agent fees. ... 30). Optimum SEO Keyword Density – A Real-Life Case Study So you’ve built your website, you know what keywords you want to target (i.e. what words your customers are searching for), and you’re ready to write your copy. You’ve been told that you should use your keywords frequently so that you appear in search results for those words. But what does “frequently” mean? How many times should you ... 31). PPC vs Natural Search – A Cost Comparison Case Study The attraction of Pay Per Click (PPC) online advertising is undeniable. Each click costs virtually nothing, you only pay for the clicks you get, and you set your own daily budget so you know exactly how much you’re going to spend. Most importantly, your listing appears instantly. On the other hand, a high ranking in the natural search ... 32). Race and Racism – Some Concepts Defined Despite adamant claims to the contrary, racism continues to plague many peoples around the world. The first step toward resolving issues of racial intolerance and prejudice is to develop an understanding of the underlying concepts and their labels. This (rather long) article touches on the following topics: • Stereotypes, ... 33). Reprint article headlines – the reader is secondary A great headline can be the difference between having your free reprint article published once (on your own website…) and having it published hundreds, if not thousands, of times all over the Internet. Sure, the content has to be worthwhile; it has to be helpful, informative, and not just a sales spiel. And there’s no denying that a we... 34). Reprint articles hijacked by text link ads - Great for authors! We all know that online publishers earn revenue from our free reprint articles. They place pay-per-click ads on the web page that contains the article, and the advertiser pays them whenever someone clicks on the ad. Most use programs like Google AdSense which automatically identify the subject of the article and deliver an ad related to that subjec... 35). SEO for CEOs – Search Engine Optimization Unmasked for CEOs If you’re like most other CEOs, the term “search engine optimization” will mean very little. Either that or it means expense! But it doesn’t have to be that way… If you feel like you’re standing in a dark room handing money to strangers to get you in the search engines, then this article is for you. This is an article written by a busi... 36). SEO To Become A Dinner Party Topic Thanks to a ground-breaking agreement between Dell and Google, SEO may soon be a mainstream topic of conversation. Dell, the world's leading maker of personal computers, has announced that it is testing a pre-installed package of Google software, including a Google-powered Dell home page, Google Desktop Search, and a Google Toolbar. Wh... 37). SEO Trade Secrets - 8 Great Tools for Search Engine Optimization About 80% of website traffic comes through search engines. And research shows, if you’re not on the first 2 pages, most people won’t find you. This article isn’t about how to achieve a high ranking. That topic has been done to death over the past few months. We all know the basics now… Submit your site to the major search engines, sca... 38). Some FAQs for Aspiring Copywriters I get an email at least once a week from aspiring copywriters seeking advice on how to get a foothold in the industry. It's obviously a popular topic, so I thought I'd put some of the more common questions and answers on paper in the hopes that it might provide a bit of an insight. Q: What does a copywriter do in a typical day? ... 39). Successful Documentation Projects – Part 1 of 3 – ‘Understanding’ The creation of user documentation is a big component of any software project. Unfortunately, it’s often undervalued and left to the last minute. But that doesn’t mean it should be without a good management plan. This is the first in a series of three articles outlining the key elements of a good user documentation process. It’s kind o... 40). Successful Documentation Projects – Part 2 of 3 – ‘Specifying’ So you’re responsible for managing a documentation project. You know who your audience is, what they’re trying to achieve, how the product enables them to achieve it, and what the audience requires of the help. Now it’s time to spec out your intentions. NOTE: This is the second in a series of three articles outlining the key elements ... 41). Successful Documentation Projects – Part 3 of 3 – ‘Writing’ So you understand your user documentation project and you’ve specced it out. Now you’re ready to write. Here’s some tips to help you on your way. This article isn’t about the actual writing itself; it’s about the things which go along with the writing. (For information on writing online help, see www.divinewrite.com/helpfulhelp.htm.) ... 42). Successful websites don’t set out to sell What are websites? Are they sales tools for vendors and service providers, or are they electronic guidance for potential customers? Put simply, are you selling or are you helping? Your answer to this question may determine the success of your website. So think carefully… How we define what a website is all depends on which... 43). Tech-writers – a necessary evil New to tech-writing, or thinking about starting? The key to success is recognising that tech-writers are a necessary evil. Tech-writers are necessary because someone has to write the user doco. The programmers and managers sure as hell don’t want to. This is actually part of the reason that you’re evil, too. In my experience, most pro... 44). The Basics of SEO - Some FAQs Search engine optimization (SEO) is a foreign field to a lot of people. Rarely does a day go by when I don't get asked a few questions on the subject. So I've decided to post this FAQ article in the hopes that it will help people understand the basics, and make them a little more comfortable with the whole domain. Q: Why are search eng... 45). The Rise And Rise Of Article PR - What Are The Implications? The Rise And Rise Of Article PR - What Are The Implications? 46). Them’s The Breaks… Surfing Australia's NSW Central Coast Surfing on the Central Coast is more a lifestyle than a pastime. And with 31 official beaches, it’s no surprise! Buggeries, Half-tide Rock 47). Using Free Reprint Articles - Some Questions Answered Recently I wrote an article discussing the merits of using free reprint articles on your website to increase your search engine ranking. (The article explained how Google loves lots of content on your site, how it loves that content to be regularly updated, and how you can get lots of keyword rich content for your site, absolutely free. See http://... 48). Web Copy – How Much is Enough? These days, there’s widespread acceptance that a website is an integral part of the marketing plan of any business. Likewise, it’s commonly accepted that web copy is a vital component of any website. But how much web copy is enough? The pure volume of information available on the Internet is daunting – often counterproductive. There ar... 49). Wording Up Your Website Back to basics. Forget funky design, good copywriting is the key to a clear and intuitive website. Are you losing business because of your we 50). Writing Benefit-Driven Web Copy – 4 Steps to More Sales You've identified the benefits you offer your customers, but how do you turn a list of benefits into engaging web copy which converts visitors into customers? Recently I wrote an article explaining how to identify the benefits you offer your customers (http://www.divinewrite.com/benefits.htm). That article challenged business owners an... Browse Pages: 1 [2]