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1). A Publisher’s Rant – Why I Hate Your Byline I’m a publisher for numerous sites. I HATE many of your articles. Here’s why I hate the byline of your article and what you can do about it. Bylines The byline of an article is your chance to pimp your site and yourself. I don’t really care what you write. There only time I would forgo using an article because of the bylin... 2). Google Adwords – Manipulating Keywords For Success As you probably know, Google Adwords is a pay-per-click solution offered by Google. As with other PPCs, you are given the ability to place your small advertisement on various platforms controlled by Google. While the platform provides you with a large audience, you must manipulate your keywords to generate success. Matching Options 3). Analyzing Traffic - Visitors V. Hits A key component to every web site is traffic analysis. When analyzing traffic, it is important to understand the difference between hits and visitors… 4). A Publisher’s Rant – Why I Hate Your First Paragraph I’m a publisher for numerous sites. I HATE many of your articles. Here’s why I hate your first paragraph and what you can do about it. A Biggie First paragraphs are a huge issue with me. Better to have died a small child than get this one wrong. If you can get just this one thing right, your publication rates will go throu... 5). AOL Gives Up The Ghost The company that dominated dial-up Internet use is coming to grip with the future. As broadband use increases dramatically, AOL has watched subscripti 6). Increasing The Perceived Value of Your Product or Service Whether online or offline, small businesses often show little faith in the quality of their service or product. Instead, they tend to focus on the limitations and lower their prices. This natural insecurity can lead to disastrous financial results because lower prices cripple your return on investment. Rest assured, you will make sales... 7). Google Patent Application - Seo Highlights The recent patent application filed by Google details numerous items the search engine uses to rank web pages. The specific application is summarized 8). A Publisher’s Rant – Why I Hate Your Article Headlines I’m a publisher for numerous sites. I HATE many of your articles. Here’s why I hate your headline and what you can do about it. The Headline There is a school of thought out there that your headline should be designed to captivate readers. In the real world, this is probably true. When I am looking for articles, it is not.... 9). Alexa Toolbar - The Ultimate Internet Tool There are numerous tools available on the Internet to assist online businesses. A valuable tool that you should use is the Alexa Toolbar. Even bett 10). A Publisher’s Rant – Why I Hate The Body of Your Article I’m a publisher for numerous sites. I HATE many of your articles. Here’s why I hate the body of your article and what you can do about it. You’re Giving Me A Headache Let’s cut to the chase on this issue. I really don’t care what you write about. As long as it isn’t an overt sales pitch, knock yourself out. I am more inter... 11). Keyword Perspective – Avoid This Mistake At All Cost In this article, we are going to discuss a major problems involving keyword selection for existing businesses. It is a simple mistake, but one most people do not think about. Keyword Perspective – Avoid This Mistake At All Cost The two prime Internet marketing platforms are pay-per-click advertising and search engine opti... 12). How To Start an Internet Business – The First Step The vast majority of web sites are destined to fail before they are even built. Why? Because people building sites almost always put the cart before the horse. Actually, most don’t even include the horse. Evolution of Your Site New sites follow a typical evolutionary process. 1. The first stage involves slavin... 13). A Publisher’s Rant – A Checklist of Items Assuming you’ve read my rants on articles, you may want a checklist of items to consider for future articles. I am at your service. Checklist This checklist is going to be short and to the point. Remember, I’m lazy. Go back and read the original article if you need more information. 1. Headlines – Keyword phr... 14). A Publisher’s Rant – Why I Hate Your Articles I’m a publisher for numerous sites. I HATE many of your articles. Here’s my rant and what you can do to change my mind. Don’t Send Me Your Articles First of all, don’t send me articles. I only take them from directories. The purpose of this article is to give you a better idea of what I’m looking for in articles. It is no... 15). Using Newsletters to Jack Up Revenues A main use of a newsletter is to distribute information to your readers about your site including product announcements, site updates, news and more. For business or affiliate web sites the newsletter becomes a tool to remind your visitors about your site in order to bring them back or make a sale. Returning visitors are more focused on what your s... 16). Sales From Your Site – Make It Simple For Prospects Building a web site often can lead to interesting deviations caused by practicalities and changes in perspective. This is okay so long as you keep things simple for prospects. Many business owners unintentionally erect barriers between themselves and their customers when it comes to the site sales process. Simple mechanisms can be put... 17). Sales and the Importance of Following Up Sales are the life force of any business. Here’s an outline of the key factors in getting them for your business. Persistence Business owners and decision makers are typically very busy people. Often, the difference between making a sale and not making a sale is catching the decision maker at the right time. One of the bes... 18). Improve Conversion Rates – Load Times Your site is getting traffic, but conversion rates are horrible. Everything seems to be working, so what’s wrong? Your site may simply be to slow. Load Times – Are You Driving A Ferrari or Moped? Give some thought to the sites you have visited of the past few weeks. Were you willing to wait 20 seconds for a site to load or... 19). Email Marketing Software Helps You Keep Track of Your Marketing Campaign For an advertising or marketing campaign to run smoothly and effectively good organization is required; for larger emailing campaigns this usually requires some kind of email marketing software. However, email marketing software has a lot more to offer than you would probably imagine. Prospect Finder Finding prospects can ... 20). Web Hosting for E-Commerce Sites If you’re going to pursue an e-commerce site, hosting is going to be an issue. Here’s a primer on web hosting for your site. E-commerce web hosting is the technology of storing, servicing and maintaining files for one or more web sites selling products or services online. Web site owners who pay for a web host (generally on a monthly b... 21). Improve Conversion Rates – Effective Content Your site is fast and getting traffic, but conversion rates are disappointing. You may have problems with the tone of your content Do You Believe? You must have passion for the product or service you are providing. If you don’t believe in it, why should visitors to your site? A lack of belief will result in weak content an... 22). Email Marketing Campaigns Email marketing campaigns allow you to get in front of your clients time and time again, at a fraction of the cost of printed mailings. E-newsletters also add value to your web site, can boost holiday sales and can make your marketing job easier. Added Value to Your Web Site Providing an informative newsletter adds value t... 23). Increase Web Site Visitor Return Rates Every visitor to your web site is a precious potential client. It was hard work to get that site visitor there in the first place, so you should make every effort to encourage the potential client back. The bottom line is that if the visitor found what they were looking for quickly and easily, they are much more likely to come back to ... 24). And Then There Were Adwords…An Introduction If you have been looking into Internet marketing, you have probably seen Adwords mentioned now and again. Why don’t we cover the basics of the program. And Then There Were Adwords…An Introduction Adwords is the name of the pay-per-click system offered by Google on its search engine as well as search engines it supplies adv... 25). Building Your Online Store The Internet is great at leveling the field for businesses. Where else can you put up a site and immediately compete with huge companies on an international basis? What It Is E-commerce, clearly termed as web commerce, basically means selling of merchandise or services over the Internet with electronic transactions and al... 26). Advantages of an Online Site Builder There are numerous choices when it comes to building web sites. One of the first choices you will have to make is whether to use an online or offline site builder. Site Builders Site builders can be divided into two categories, online and offline. An online site builder creates a web site with web forms over the Internet. ... 27). Problems Adding RSS Feeds To My Yahoo – Feedburner Solution In the last few weeks, adding feeds to My Yahoo has been next to impossible. Here’s a solution that worked for me with a feedburner feed. Why Won’t It Add My Feed If you have a blog, adding it to My Yahoo via a feed is a fairly standard option. To do this, you simply accessed your My Yahoo page, clicked “add content”, clic... 28). Google Sued Over 'Click Fraud' in Adwords On June 24, 2005, a lawsuit was filed against Google for alleged click fraud on the Adwords pay-per-click program. The Plaintiff, Click Defense, claims Google failed to enact appropriate measures to guard against fraudulent clicks resulting in unwarranted marketing fees. Click Defense claims it has lost over $5 million to click fraud. ... 29). How to Really Annoy your Web Site Visitors It is quite easy to build a web site. It is even easier to really annoy your web site visitors. Build A Winner Anyone can build a web site. Building a good web site is another story. Web designers can easily avoid some of the most common mistakes by watching out for the following pitfalls: 1. Pop-Ups – Pop-up... 30). Keys for a Successful Affiliate To be a successful affiliate you should know some basic things about marketing. Considering the following points before becoming an affiliate can save a lot of time and money. Has the Product Owner Done Good Product Research? This is a very important point to know - whether the product owner has done a good amount of resea... 31). Google Patent Application - User Data As Part of Ranking Process In this third article, we continue to dig into the patent application of Google regarding the method used to rank sites in search results. Interestingly, Google asserts in the application that it “might” consider user data as a factor in organizing search results. What Is User Data? Without being rude, you should already k... 32). Web Sites…In The Beginning For many business areas, the Internet has set a new standard and changed the playing field. To take advantage, you need a site. But where do you start? Web Sites…In The Beginning Your first thoughts regarding a web site are guaranteed to be misplaced. If you have a current business you want to create a site for, you are v... 33). Types of Web Site Features As web platforms and software grow at exponential rates, site owners are faced with a plethora of potential features. So, what is out there? Web site features are limited only by imagination. Here is a brief categorization of some of the major fields of web site features, including stores, auctions, forums, articles, directories, news,... 34). Web Business Overview – Marketing You’ve done your research, written a business plan and created a web site. Now it’s time to market your web business. Internet Marketing There are many ways to market a web site. One of the best ways is through search engines and directories. Search engines ensure pre-qualified traffic, meaning that if someone finds your s... 35). Keyword Tracking Keyword tracking allows a site owner to know what keyword searches are resulting in sales. Search term information can be logged into a database and presented to web site owners in a meaningful format. This data can be used to see which keywords are producing the most sales per search and to determine where to focus web marketing. What... 36). Benefits of Web Site Templates Okay, you are ready to join the masses and put up a web site. You’ve put a lot of thought into the design and are ready to go. Perhaps you should give more thought to using a web site template. Web Site Templates For many people, it makes more sense to use a pre-designed web template instead of creating a site from scratch... 37). 4 Tips For Raising Your Search Engine Rankings Search engine rankings are an important factor to consider when you have a web site that needs more traffic. If your web site doesn’t have a good position in the rankings then it will be hard to find. Since most searchers click on the first few results, you need to make sure that your web site is ranked highly enough so that people can... 38). Pay-Per-Click Search Engines – The Basics Search engine optimization can take a long time to show results. The Google sandbox alone can delay optimization results by 6 to 8 months. So, what can you do to get traffic while you wait? Pay-per-click [“PPC”] campaigns fill the time gap. This article discusses the basics of PPC advertising. What Is A PPC? A PPC search e... 39). How to Succeed in Business Every one has their own definition of success. My definition of success is to be happy while working at something I believe in and am passionate about. Here are six steps I use to achieve my definition of success. Freedom - If you don't live in a country with freedom to pursue a living as you see fit, success would be difficult by my s... 40). Internet Marketing – Short Term Strategy After spending a lot of time and effort on building a site, many wonder where they should start with Internet marketing. Site owners can be bombarded 41). ASP vs. PHP When building web sites, ASP and PHP are very popular languages. Here’s my opinion on whether ASP or PHP is best ASP v. PHP Both ASP and PHP are languages used to build Dynamic Web sites that can interact with Databases and exchange information. ASP (Active Server Pages) is from Microsoft and is used with IIS (Internet Inf... 42). How To Start An Internet Business – Designing For Usefulness The first step to starting any Internet business is conducting keyword research to determine if there is any interest in your idea. Once you identify a need, it’s time to consider what your site should look like. What Is The Goal? In considering the look of your site, you first need to determine what elements are needed to... 43). E-commerce Store – Build Your Own If you have a product oriented business, the Internet offers a unique ability to reach a broad audience. With new technology, it is easy to build your own e-commerce store. E-commerce Store Today's world is an E-commerce (electronic commerce or e-com) world. E-commerce, clearly termed as web commerce, basically means selli... 44). Domain Name - How To Pick One Picking a domain name should be easy, right? Why, I’ll just use my business name. Not so fast, Sparky. A good bit of thought should be given to selecting a domain name. A Cautionary Note Picking a domain name is like getting married. You are going to have to stick with it till the bitter end. People that use your site will... 45). 6 More Tips For Raising Your Search Engine Rankings Whether your site is profitable or not with PPC advertising, search engine rankings are an important factor to consider in improving profitability. The higher you are on a variety of search engines, the better off your profitability. 1. Site Navigation The navigation menu that appears on your website should include your pa... 46). What is Link Trading and How Do You Trade? Link trading is the task of getting links to your site on other sites by trading.. umm.. links. This is done to get more traffic to you web site. Link trading creates more traffic in two main ways, increased search engine rankings and also from the traffic the links themselves generate from people clicking on them. Link Trading and Sea... 47). Google Patent Application – Linking The recent patent application filed by Google details numerous items the search engine uses to rank web pages. The specific application is summarized as: “A method for scoring a document, comprising: identifying a document; obtaining one or more types of history data associated with the document; and generating a score for the document... 48). Updating Your Web Site Efficiently Many new webmasters, and even seasoned web designers, create web sites that are very inefficient in regard to updates. Updating your site keeps visitors coming back day in and day out, while at the same time giving search engines plenty to index. Yet if the task of updating your web site is not an efficient one, hundreds and thousands of hours can ... 49). The Chicken or the Egg and the Internet Marketer or Site Designer An age-old question is, “Which came first? The Chicken or the Egg?” In ecommerce, the same question can be applied to site designers and Internet marketers. Before we settle the answer, we need a few parameters. For purposes of this discussion, a marketer is some formulating and creating Internet marketing strategies and campaigns. Thi... 50). The 2 Most Common Web Site Mistakes When we review the sites of potential clients, there are 2 mistakes we see over and over. If you are having problems with your site, make sure these 2 problems aren’t killing you. Traffic Just because you think something is a good idea doesn’t mean the general public agrees. A web site should solve a problem that is common... Browse Pages: 1 [2] [3]