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51). Intelligent Design - Basic Design Guidelines When talking about intelligent design, we are not talking about the creation of man. Nope, this is more important! The creation of your media and site products. There are some very basic things about design that one can learn that can vastly improve one's ability to make appealing and intelligent creations. Some of those things are: 52). Internet Marketing – Long Term Strategy Once your site is up and running, the best method for getting immediate traffic is pay-per-click search engine marketing. Although you have to be pat 53). Internet Marketing – Short Term Strategy After spending a lot of time and effort on building a site, many wonder where they should start with Internet marketing. Site owners can be bombarded 54). Is Branding a Legitimate Internet Marketing Strategy Internet marketing is all about hard results, not generic concepts of branding. Still, there are ways to go about branding your product or service on the net without spending a fortune. Is Branding a Legitimate Internet Marketing Strategy Branding refers to the vague notion of creating an identity for a product, service o... 55). Issues You Will Confront When Using Third Parties To Build Out Sites Nearly every ecommerce site revolves around a database to support inventory, listings and transactions. Building out the database can be a challenge. Here is what to expect. Issues You Will Confront When Using Third Parties To Build Out Sites Experienced web site database developers will leave plenty of time for debugging,... 56). Keys for a Successful Affiliate To be a successful affiliate you should know some basic things about marketing. Considering the following points before becoming an affiliate can save a lot of time and money. Has the Product Owner Done Good Product Research? This is a very important point to know - whether the product owner has done a good amount of resea... 57). Keyword Perspective – Avoid This Mistake At All Cost In this article, we are going to discuss a major problems involving keyword selection for existing businesses. It is a simple mistake, but one most people do not think about. Keyword Perspective – Avoid This Mistake At All Cost The two prime Internet marketing platforms are pay-per-click advertising and search engine opti... 58). Keyword Research and Product Lines As you have probably heard over and over, keyword research is a pivotal step for success. Taken a step further, it can develop your product lines for you. Keyword Research and Product Lines Finding success in e-commerce can really be boiled down to one theme. Identify the needs of your prospects and provide a solution for... 59). Keyword Tracking Keyword tracking allows a site owner to know what keyword searches are resulting in sales. Search term information can be logged into a database and presented to web site owners in a meaningful format. This data can be used to see which keywords are producing the most sales per search and to determine where to focus web marketing. What... 60). Lead Generation Machine - Turn Your Site Into One Everyone builds a web site thinking it will be the next big thing. Here’s how to really turn your web site into a lead generation machine. Lead Generation Machine With a few simple steps, you can turn your web site into a lead generation machine. Grab the attention of your audience, direct your audience, get feedback, keep... 61). Lead Management Software Efficient lead management is the cornerstone to good sales. Without some sort of lead management system, keeping track of follow-up calls, meetings, and details relating to prospective clients can be nearly impossible. With proper lead management tools, all the information you will ever need to convert prospects into clients will be at your finger ... 62). Local Businesses and Web Sites It seems that most successful businesses these days have web sites, even businesses that service only certain geographic areas. On the web, where the market place is global, localized businesses can be at a great disadvantage. A Local Business Web Site Example Lets use the example of a car cleaning businesses. The business... 63). One Internet Marketing Approach Whether you are new to Internet marketing or frustrated by the experience, the concept is undisputedly a challenge. As they say, there is more than one way to skin a cat. One Internet Marketing Approach Before we get into a one particular internet marketing approach, we need to define what we mean by approach. Internet mar... 64). One Philosophy [Rant] on Online Marketing Online marketing more often than not takes a beating in the press. In truth, it is one of the singularly great things about the net if you can get the hang of it. One Philosophy [Rant] on Online Marketing If you can figure online marketing out, it gives you the ability to spend your time, not your money, advertising your b... 65). Optimizing for Rankings – Things to Do and Avoid Search engine optimization is a much-debated topic and there is a lot of different on the net. Let’s cut through the muck and discuss things you should and shouldn’t pursue to get high rankings. Optimizing for Rankings – Things to Do and Avoid Before blasting into the subject, we need to define optimization. It simply refe... 66). Pay Per Click and Search Engine Optimization – A Perfect Marriage Pay per click or search engine optimization, which one should you use? Many view PPC marketing as a colossal waste of money while others disdain search engine optimization. In reality, the two marketing strategies form a perfect marriage. Pay-Per-Click - PPC PPC marketing is a love it or hate platform. For the “love it” cr... 67). Pay-Per-Click Search Engines – The Basics Search engine optimization can take a long time to show results. The Google sandbox alone can delay optimization results by 6 to 8 months. So, what can you do to get traffic while you wait? Pay-per-click [“PPC”] campaigns fill the time gap. This article discusses the basics of PPC advertising. What Is A PPC? A PPC search e... 68). Picking Keywords for SEO – A Different View The first step to developing any search engine optimization effort is picking keywords. The general consensus is pick keywords with solid amounts of traffic and a minimum of competition. At the risk of being laughed off the Internet, here’s a different view. Going Big…Going VERY Big Should you do research to identify keywo... 69). PPC Advertising – The First Step In A SEO Marketing Campaign Often, sites view seo and PPC marketing as exclusive marketing techniques. Each marketing method has its advocates. In reality, both have a place in the Internet marketing process. If you intend to pursue a major seo effort, a PPC campaign is a critical early step. PPC For Testing Let’s say you have a site offering a servi... 70). Problems Adding RSS Feeds To My Yahoo – Feedburner Solution In the last few weeks, adding feeds to My Yahoo has been next to impossible. Here’s a solution that worked for me with a feedburner feed. Why Won’t It Add My Feed If you have a blog, adding it to My Yahoo via a feed is a fairly standard option. To do this, you simply accessed your My Yahoo page, clicked “add content”, clic... 71). Run An Internet Businesses From Your Home? Stuff these envelopes and you will make a million dollars in 20 minutes. Yeah, right. Don’t buy the fluff. So, can you really run an Internet business from home? Run An Internet Businesses From Your Home? First and foremost, there is no single internet business for every person working from home. The sooner you can come ... 72). Sales and the Importance of Following Up Sales are the life force of any business. Here’s an outline of the key factors in getting them for your business. Persistence Business owners and decision makers are typically very busy people. Often, the difference between making a sale and not making a sale is catching the decision maker at the right time. One of the bes... 73). Sales From Your Site – Make It Simple For Prospects Building a web site often can lead to interesting deviations caused by practicalities and changes in perspective. This is okay so long as you keep things simple for prospects. Many business owners unintentionally erect barriers between themselves and their customers when it comes to the site sales process. Simple mechanisms can be put... 74). Sales Process – What Can You Automate In the current complex and competitive market, managing the sales process is an important factor for most businesses. By automating a company’s sales process and efforts, one can increase its productivity. Sales Force Automation, or SFA, is a technique used in marketing and business that automates the business tasks of sales. Sales ta... 75). SEO or PPC: Which One is Right for You? There are two major search engine marketing strategies in use today: SEO (search engine optimization) and PPC (pay-per-click). Both strategies are entirely different and it is tough to decide which one or which combination is right for you. To decide which strategy is best for you, consider the basics. It is easier to judge the pros a... 76). SEO – Why Site Width Matters Many search engine optimization efforts are focused on pushing the home page of a site. This is a fundamental mistake that can result in the site missing out on a lot of traffic. Go Wide, Young Man In nearly every case, a site should be designed to draw traffic through both the home page and various internal pages. Home pa... 77). Server Stats – Analyzing Traffic To Your Site Analyzing traffic to a site is a key factor in tweaking search engine optimization and marketing campaigns. Determining how people get to your site is critical. Surprisingly, few sites take advantage of the data available on their servers. Server Logs Typically, there are two server tools available to you. Server logs are ... 78). Starting A Business – The Three 'Ps' There are a lot of factors to consider when starting a business. Primary among these are the three “P”s – Plan, Prepare and Persist. Plan After you have selected some ideas from your brainstorming to base your business around, create a plan of attack. List what you'll need before your business starts. What will your ongoin... 79). Strange Internet Businesses Make Money Coming up with a profitable site that will make money can be a bit of a challenge. If you get a little strange, you can make money hand over foot. Don’t laugh! Strange Internet Businesses Make Money Okay, let us be clear about one thing. We are not talking about porn sites or anything else of that nature. When we talk abou... 80). The 2 Most Common Web Site Mistakes When we review the sites of potential clients, there are 2 mistakes we see over and over. If you are having problems with your site, make sure these 2 problems aren’t killing you. Traffic Just because you think something is a good idea doesn’t mean the general public agrees. A web site should solve a problem that is common... 81). The Chicken or the Egg and the Internet Marketer or Site Designer An age-old question is, “Which came first? The Chicken or the Egg?” In ecommerce, the same question can be applied to site designers and Internet marketers. Before we settle the answer, we need a few parameters. For purposes of this discussion, a marketer is some formulating and creating Internet marketing strategies and campaigns. Thi... 82). The Effective Use of Business Lead Databases Business lead databases are an incredible resource for any business wanting to generate clients. Leads are the life source of almost every successful business. Without leads you have no customers and without customers you have no sales, no referrals, and definitely no income. Business lead databases are essentially a huge resource of b... 83). The Internet is Used 24/7, But Timing Still Matters With so much information on the net regarding Internet marketing, identifying the best approach is difficult. Following is a discussion of the timing issues you should keep in mind. The Internet is Used 24/7, But Timing Still Matters Information on web marketing is a dime a dozen. Reports and studies often find things we ... 84). The Power of Web Forms Web forms allow site owners to gather information about their site visitors. Web forms can be as simple as an email newsletter subscription box, or as complex as an advanced ecommerce checkout page. Here are some tips on making the most of your web forms. Not All Web Forms Are Created Equal Some web forms are extremely bas... 85). The Secret To Getting Indexed In Yahoo Getting indexed in Yahoo has become very difficult in the last few months. The indexing robot, Yahoo!Slurp, has become erratic. For some sites, the robot will view all pages, but only add a few to the Yahoo database. For other sites, sub-domain listings actually start disappearing! So, what’s the secret to getting indexed? Pleasing Yah... 86). The Secret To Promoting Sites With Articles Publishing articles on the Internet is a tremendous way to increase the number of inbound links to your site. As articles are assimilated into search engine indexes, they also begin to act as landing pages generating traffic for your site. Whenever possible, you should publish articles to promote your site. Article Content ... 87). The Site Map – Important or Not? Have you ever visited a web site and noticed the "Site Map" button jammed somewhere near the bottom of the page? Ever click on it? Probably not. So, why do sites have site maps? The Site Map – Very Important In the old days of the net [about three years ago], experts proclaimed every site should have a site map. From their... 88). The Wonders of Content Management Systems As you get serious about your web site, your time will become invaluable. A content management system is the best way to maximize your efforts. What A Content Management System Does for You A good CMS system will allow you to update can entire site by making a change one time in the admin that can carry over to all pages o... 89). Turn Your Web Site into a Lead Generation Machine With a few simple steps, you can turn your web site into a lead generation machine. Here's how: Hook - Get your audience interested in what you have to offer. Make it exciting with catchy copy, and compelling graphics. Project professionalism and let you potential customer know how much better off they will be with your product or service. 90). Two Vital Tools For SEO – Well, For Me The Internet has revolutionized business and you need a presence to make money in the digital age. While everyone has their favorite tools, I prefer two in particular. Two Vital Tools For SEO – Well, For Me Most businesses build sites without really having a clue regarding how to go about it. The first step in developing a... 91). Types of Web Site Features As web platforms and software grow at exponential rates, site owners are faced with a plethora of potential features. So, what is out there? Web site features are limited only by imagination. Here is a brief categorization of some of the major fields of web site features, including stores, auctions, forums, articles, directories, news,... 92). Updating Your Web Site Efficiently Many new webmasters, and even seasoned web designers, create web sites that are very inefficient in regard to updates. Updating your site keeps visitors coming back day in and day out, while at the same time giving search engines plenty to index. Yet if the task of updating your web site is not an efficient one, hundreds and thousands of hours can ... 93). Using Newsletters to Jack Up Revenues A main use of a newsletter is to distribute information to your readers about your site including product announcements, site updates, news and more. For business or affiliate web sites the newsletter becomes a tool to remind your visitors about your site in order to bring them back or make a sale. Returning visitors are more focused on what your s... 94). Visitors Leave After Seeing My Home Page – Aye, Carumba! One of the keys to a profitable web site is analyzing your hits to visitor ratio. What does it mean if you have a low hit to visitor ratio? This article provides the answer No Depth An effective means for analyzing web site traffic is to look at the number of hits per visitor for a time period. To do this, you simply divid... 95). Web Business Overview – Have a Plan So you've decided you'd like to go into business on the web, eh? This article will give an overview of options that are available for your web business and will help to give you an idea of what goals should be set for your project. After deciding to be a web entrepreneur, the next step is to create a business plan. Business plans are a... 96). Web Business Overview – Marketing You’ve done your research, written a business plan and created a web site. Now it’s time to market your web business. Internet Marketing There are many ways to market a web site. One of the best ways is through search engines and directories. Search engines ensure pre-qualified traffic, meaning that if someone finds your s... 97). Web Business Overview – Site Practicalities When starting a web business, the first step is generating a business plan. Once completed, it is time to move on to the particulars of your site. Research Are people actually buying your widgets from other sites? To find out, you could check stock of stores and Web sites, ask for friends' opinions and find more data onlin... 98). Web Design Tips Web Design is an art, yet following basic steps can help lead even a non-artist to a good design. For the novice or the expert, there is always more to learn with these web design tips. Web Design Tips 1. Graphic Design of the Site There is a saying “First impression is the last impression.” The design of the... 99). Web Hosting for E-Commerce Sites If you’re going to pursue an e-commerce site, hosting is going to be an issue. Here’s a primer on web hosting for your site. E-commerce web hosting is the technology of storing, servicing and maintaining files for one or more web sites selling products or services online. Web site owners who pay for a web host (generally on a monthly b... 100). Web Site Design Mistakes Some wise human once said "Learn from the mistakes of others. There isn't nearly enough time to make them all yourself." Hence this article. Here are five of the most annoying and common web design mistakes. 1. Slow download time - Don't be that site that is filled with the coolest gizmos in the world. You know, animation, music and ot... Browse Pages: [1] 2 [3]