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1). What Is a Guru? WHAT IS A GURU?A guru is a teacher.On the internet a guru is someone who has a lot of experience and has made the grade, ie. He/She has se 2). JUNK MAIL WORKS. Junk mail works. Why does it work? How does it work? These are very important questions. To make it work, it has to appeal to the 3). A Stupid question. This is a stupid question but it has to be asked.Does your sales letter create as many sales as you would like?What proportion of th 4). A Pause For Thought You can have your cake and eat it.What is it that makes the sale of information products so appealing?Is it the fact that the only s 5). COUNT DOWN TO AN ARTICLE. There are hundreds of books available to teach you how to writea good sales letter/advert. If you were to read them all it would be possible 6). A USE FOR JUNK MAIL Junk mail works.Why does it work?How does it work?These are very important questions.To make it work, it has to appeal to 7). Dig Out Those Worms Internet worms. Is your PC infected? If your computer has become infected with a worm, don’t panic, it is not the end of the world. There