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Joshua Feinberg Profile and Articles
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1). IT Certifications: Are They Important?
Most of your sweet spot small business clients are just starting to gain awareness of the value of certifications. But most sweet spot clients don't know enough about IT to appreciate and pay for the differences in different levels of certification. In this article, you'll learn what your clients are looking for with your IT certifications.
2). IT Marketing: Establishing Credibility
How do you best establish credibility if you only have a couple of references and you're just getting started in the consulting businesses? This article will show you how to maximize the effect of the references you have and to get new ones.
For starters, make sure those references are as strong as possible and that you get them in wr...
3). IT Audits: A Checklist
IT audits need to be as comprehensive as possible. To ensure you hit every area you need to during your IT audits, review this checklist.
• IT Audits - Physical Security:
To ensure that appropriate physical controls are in place to secure technology assets (servers, networking and telecommunications equipment) preventing unauth...
4). Computer Consulting Profit Secrets
Do you own or manage a computer consulting company? Are you having trouble growing your computer consulting company's profits?
If so, then you must learn how to focus on your computer consulting firm's profit and bottom line.
In this article, we'll look at 7 profit secrets and strategies you can use in your computer consu...
5). IT Marketing: Measuring the Response
A really important part of the whole IT marketing effort is tracking and measuring. In this article, you'll learn how it’s really important to track what the response is and ultimately you want to track how many of the responses converted into sales.
At the absolute minimum, you want to see what kind of inquiries come in from the diffe...
6). Computer skills: Which ones do your competitors have?
Computer skills are important for your virtual IT business. But with so many possible skills, which ones do you really need in your business? In this article, we'll address which computer skills your competitors may have so you know what you're up against.
Necessary Networking Platforms
Most of your competitors who are doi...
7). Computer Consulting Businesses: What Your "Sweet Spot" Clients Are Looking For, Part One
When providing B2B service, computer consulting businesses' ideal clients, or “sweet spot,” are companies with 10-50 PCs and 1-10 million in revenue. These “sweet spot” small businesses typically look for four things in their computer consulting businesses.
1. Response Time
2. Knowledge (Business and Technical)
3. Customer Servic...
8). Computer Consulting and Virtual IT
Do you own or manage a computer consulting company? Would you like to achieve greater small business success? If so, then get r
9). Computer Consulting 101 PC Troubleshooting Advice
While most small businesses really do need to find a good local computer consulting business to take care of their computer problems, there are some computer problems that are simple enough for even a technophobe to handle. At Computer Consulting 101, we've found there's one very simple piece of advice that often doesn't get communicated to non-tec...
10). Computer Consulting: Should You Moonlight While Starting Up?
A tremendous number of people are able to earn sizable supplemental income by having a moonlighting computer consulting business. But even more importantly, by moonlighting, you can figure out if you enjoy computer consulting before you take the plunge into building a full-time computer consulting business.
Learn True Billable Hours
11). Computer Consulting: Find Paying Clients during Start-Up
Even if you are just starting out your computer consulting practice with rather basic desktop support level technical skills, make sure that your computer consulting firm gets some paying clients who are at your current technical skills comfort level. In this article, you'll learn which types of clients to pursue first.
Start out by wo...
12). Computer Consultants: The Benefits of Self-Employment
Working as computer consultants for small businesses can be very financially rewarding and very gratifying. In this article you'll learn about some of the benefits you'll realize as computer consultants.
You Can Pick Your Work
As computer consultants, you have so much flexibility that you're not likely to get bored. You c...
13). Computer Consulting: How Do You Find Sweet Spot Clients?
Where do you find clients that are going to spend $1,000 to $2,000 a month on IT computer consulting services on an outsourced basis? You need to evaluate each client. Are they big enough to need a real server, a real firewall a real backup solution and offsite or online backup? Do they need to emphasize security, power pr...
14). How to Become a Computer Consultant
Have you ever wanted to become a computer consultant, but you weren’t sure if you could cut it? Do you have a basic understanding of computer-systems,
15). IT Certifications: What Types of Support Do Your Clients Need?
Sweet spot small businesses have distinct support needs-strong desktop support skills and light LAN skills. In this article, you'll learn what skills and certifications are most important to your sweet spot business clients.
What Specific Tasks Will Your Clients Need Help With?
These sweet spot clients are looking for hel...
16). IT Marketing Sales Copy That Delivers
IT marketing requires effective copywriting in order to get your prospects to the next step. In this article, you'll learn some tips on how to maximize the impact of your IT marketing materials.
Long sales copy is fine if you're writing a letter as long as it's a compelling read. In fact, you can go on for several pages. Also include ...
17). Consulting Contracts with National Service Organizations- Good idea?
Don't do it. Why not? You'll spend a lot of money and a lot of time getting certified and learning all the latest platforms and technologies. But the reality is that hardware repair is a commodity - a low margin business. And it's becoming more and more of a commodity service every year as the components become more disposable and more replaceable ...
18). Consulting Firms: Should You Be a Product Reseller?
In this article, we'll explore the two schools of thought on whether computer consulting firms should resell products.
Pure Computer Consulting Firms Defined
Some consulting firms want to be pure consulting firms. They believe that they are never going to make a penny off product margin and that there are potential confli...
19). IT Audits: How to Price Them
How do you go about pricing IT audits? In this article, you'll learn that it should be based on your rate, but you will also want to give a discount to get your foot in the door.
Use Your Hourly Rate as a Guide
For IT audits, you’re going to have to take your hourly billing rate, and figure that you’re going to spend two ...
20). Computer Consulting 101 Hiring Tips (Part 1 of 2)
Does your business need the services of a computer consulting firm? Before you rush out and hire the first techie or slick-salesperson that knocks on
21). IT Marketing Secrets on Seminars and White Papers
In order to sell a solution, you have to build awareness that there is a problem. Once you have built that awareness, you need to build awareness that your firm can solve that problem. Then you need to build awareness that your solution is relatively pain-free, seamless, affordable, and gives companies good return on investment. This article will s...
22). How a Computer Consulting Business Can Help Your Company
While many small companies only call in a local computer consulting business when something computer-related breaks, there's a lot to be gained by forging a proactive, long-term relationship with a local computer consulting business in your area.
Consider Getting Advice from a Computer Consulting Business
If you need to ge...
23). IT Emergencies: How To Plan For Them
In a perfect world, there should be no IT emergencies, but it doesn’t work that way. Handling IT emergencies are critical to maintaining your customer base and a great opportunity to acquire new business. You cannot afford to staff up to every peak, nor can you afford to fail to meet the needs of an existing client.
Don't Overschedule...
24). IT Audits: What are Your Clients Looking For?
When you conduct IT audits, you will want to see what you can solve for your clients. You will want to see what problems they have and what you can do about them. In this article, you'll learn the kinds of questions that they will want answered during IT audits
Questions Lead to the Needs Analysis
What are potential new cl...
25). Partnering: How It Benefits Your Computer Consulting Practice
Partnering is really the only way that you can do virtual IT the right way in small business computer consulting. It provides three extremely compelling benefits.
Partnering Advantage #1: You Can Broaden Your Bench
You can broaden the skills you offer to a potential client and your existing clients, and provide a more com...
26). Small Business Computer Consulting: Additional Qualifications for the Sweet Spot
To find the ideal clientele for your small business computer consulting, you want to target small businesses by their number of PC's, (10 to 50) as well as their revenue. Generally, companies that have anywhere from 1 million to 10 million in revenue are the sweet spot of small business computer consulting. In this article, you'll learn why you sho...
27). Computer Consulting: Take Some Action
Before you open the doors to your computer consulting business, you need to get your ducks in a row. You'll need to pick a company name and get your business cards printed. Then you'll need to consider what types of customers you want to pursue and where you can meet them. In this article, you'll learn how and why you need to accomplish these steps...
28). IT Marketing: Find the Decision Makers
The best way to grow beyond your customer base is to do some more IT marketing by getting out there in the community and meeting other people that are the decision makers. The key thing is to find the people that are most likely to be your decision makers. In this article, you'll learn how to connect with decision makers for your IT marketing effor...
29). Computer Consulting: Do Your Homework
Beware of vendors who ask you to explain what you do in your business. Instead, give a basic explaination of what your computer consulting business is all about so a client can determine if he has any product or service that’s in your picture. Rather than be reactive, go to the interview being proactive! Know what they are doing before you go in an...
30). IT Sales: What is Your Unique Offering?
What benefits you can give your clients that will be different from the average Joe Consultant? In this article, you'll learn some ways to differentiate yourself from your competition to increase IT Sales.
XYZ Consulting: A Case Study
XYZ Consulting moved into a new location in a 27-story building full of high-end firms. ...
31). IT Audits: Capitalizing on Current Events
Worms and viruses are actually a good thing for your marketing. When they are mentioned in the news, there’s an excellent chance that the small businesses that you’re targeting are feeling the pain and feeling the pinch. There’s nothing like a massive blackout to raise tremendous awareness!
Events like these raise awareness of the need...
32). Computer Consulting: Finding Your Prospects Among Your Leads
Some signs are important to look for when looking for your sweet spot computer consulting clients. Most of these businesses will be doing at least a seven-figure annual sales volume with 10 to 25 employees. In this article, you'll learn how to use additional criteria to pick out your sweet spot computer consulting clients.
Computer Co...
33). Computer Consulting: A Business of Time and Sweat Equity
Building a computer consulting business requires a lot of time. It involves going out to meetings and it's shaking a lot of hands. You'll need to make a lot of follow-up phone calls. Display ads and direct mail drops and similar marketing efforts do not replace calling up a potential client to try to establish a person-to-person connection. Because...
34). IT Audits: Documenting Licensing Issues
One of the biggest issues you will run across during IT Audits is software licensing. If you find any such issues during IT audits, note them in your report. You might want to say something like: “These are deficiencies that I have found. Do you have the documents around to prove you own it?”
It’s that simple, and any small business th...
35). IT Marketing: Benefits Focused Sales Letter
No matter what niche you're in, you should write a benefits-focused sales letter. In this article you'll learn how this letter can improve your IT marketing.
Your high school English teacher probably told you that when you're writing a business letter, keep it nice and short and sweet. Put that advice away. (Your high school English te...
36). IT Marketing: Direct Mail Tips
Regardless of whether you're doing a letter, a flyer mailer, a big oversized postcard, or a standard-sized postcard, make sure that your headline hits them right between the eyes. Your message must do the same thing. In this article, you'll learn that you have to know what's causing your potential clients pain. You have to know what their deepest d...
37). IT Marketing: Finding Your First Clients
Once you have some clients under your belt, IT marketing becomes easier. In this article, you'll learn the best ways to find the crucial few first clients to help your IT marketing. Here are the steps to this point:
o You want to pick a startup date.
o You want to print your business cards.
o You want to tell everyone tha...
38). IT Audits: How Long Do They Take?
Keep IT audits to within a half a day as a starting point. If there’s more exploratory work that needs to be done, that should be an added fee and done at a later time.
Keep IT Audits Short and Sweet
Generally within four hours on-site for IT audits, you usually figure out exactly what’s going on, what should be done next,...
39). IT Audits: The Next Step
With most of your clients, once the relationship is established and IT audits are complete, you should move into a project plan mode where you set up a spreadsheet and organize it on a monthly basis.
During IT audits, you’re going to find that some things have to be done this month; some can wait until next month, and many things shoul...
40). Computer Skills: Which Ones Your Staff Needs
Don't worry too much if you lack advanced technical computer skills. A lot of that can be remedied by just putting in a little bit of time each week in doing some self-study. In this article, you'll learn which computer skills are necessary to serve your sweet spot small business clients.
If It Works, Break It
You can do somethi...
41). Computer Consulting Time Constraints
Where can you find time to do it all? How can you devote time to finding long-term B2B computer consulting clients when you're already working 60, 70, 80 hours a week? There's no easy answer. In this article, you'll learn some possible options for finding long term clients in computer consulting.
Do a Time Study
Really lo...
42). Computer Consulting Proving Ground Projects Are a Good First Test
A great way to see if you and potential clients are a good fit is by first trying "proving ground projects." In this article, you'll learn how proving ground projects are essential before signing any long-term agreements for computer consulting.
Proving Ground Projects Defined
Proving Ground Projects are the first project...
43). Computer Consulting: Which Business Is Right for You?
Some people decide they want to open up an independent doughnut shop instead of buying into one of the really large doughnut shop companies. If you want to make submarine sandwiches, you can do it on your own or you can buy into one of the big, extremely well known franchises. If you want to start a computer consulting business, you can be independ...
44). Computer Data Backups: Test Now or Cry Later
If you’re like most small business owners, your computerdata backups are one of those things that you rarely payattention to. Computer data ba
45). IT Marketing: Finding Prospect Lists
After you write your long sales letter, you need to know who to send it to. In this article, you'll learn where to find an advertising list and trade organization listings to help with your IT marketing efforts.
Advertising Lists
For list selection, you have many choices. If you're looking for recommendations, especially i...
46). Small Business Server Business Tips
Top 3 Ways to Maximize Your Small Business Server Consulting Profits
Over the past 7 years, Microsoft Small Business Server (SBS) has gained traction as a widely-respected Small Business Server networking suite.
As a result, many small business computer consultants, systems integrators, and value-added resellers have jumpe...
47). IT Marketing: A Case Study
I was flipping through one of those junk mail advertising circulars that landed in my mailbox a couple days ago, and I noticed a colorful, full-page glossy advertisement on page two. This ad must have cost big bucks. Knowing what I know about advertising costs in my area, this must have been close to a $1,000 outlay (or more).
Avoid P...
48). IT Audits: Your Prospects
IT audits are really where you’re going with the sales call to a new prospect. Unless they have an emergency that needs urgent attention and they’re really specific about it, you need to “push” IT audits. That will get the ball rolling with IT services.
Now, if they say, “We think our tape drive hasn’t been running in six months and we...
49). IT Marketing: Get Your Expertise Across
Two powerful tools to influence your target audience are case studies and your website. These tools show your potential customers that you are their best solution. In this article, you'll learn how to use case studies and websites to help with your IT marketing.
Case Studies
A case study is a really fancy testimonial. It ...
50). IT Sales: Determine Your Clients' Needs
When you first meet with IT sales prospects, you'll want to get them talking about their top 3 problems. You may learn that the problems your prospects have aren't ones you or your network of partners or subcontractors can help with. In this case, you are barking up the wrong tree and should move on. But it's very important to get your prospects ta...
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