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Bob McElwain Profile and Articles
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1). "Are Spam Filters Crippling Ezines?"
A
whole bunch of ezines you send to your subscribers are being trashed. Filtering software has been spreading like wildfire from ISP to ISP. T
2). 6 TIPS FOR BETTER WRITING
When writing most anything, the objective is produce copythat is easy to read. This is particularly true on the Web,because chances are the ma
3). BUILD YOUR OWN DEMOGRAPHICS
Chances are you do not get as much input from your visitorsand subscribers as you would like. When people write and saynice things, it makes y
4). CAN A SINGLE PRODUCT SITE MAKE IT?
The short answer is no. The difficulty in making this modelwork is that the cost of generating a sale must be subtracteddirectly from the net
5). YOU CAN LEARN TO WRITE
While on the phone with a fellow a while back, he mentionedhe wanted to start a business on the Web. When I asked what heplanned to do, he had
6). GREAT CONTENT AND FISH
Most have become convinced the basic ingredient of a greatsite is practical and useful content that potential visitors arelooking for. (Those
7). HAVE YOU LOOKED AT A NEWSPAPER LATELY?
No, I didn't ask if you had read a newspaper lately. I askedif you have looked at one. Closely. Have you examined one withcare? If you take a
8). If You Can't Write, Don't
Here's a hard truth. If you can't write, don't try. Do theresearch. Provide every tiny detail. But hire a professionalto write your pages.
9). A New "Twist" On Link Swaps
Well, it may be an old "twist," actually. But I only beganseeing it this year. Likely I've been sucked in before, andnever noticed. But the re
10). You Need SSI Right Now!
from David the Dogman
Gather presents, boxes, paper, etc. in middle of living room floor.
11). DO YOU MATTER TO YOUR SUBSCRIBERS?
Think back to the last really great novel or mystery yarn you read. Back to one that really impressed you. One that so grabbed your attention, you
12). HOW TO LEARN ANYTHING
We all learn continuously, even though we may be unaware of doing so. At 30, we know a lot more than at 20. At 40, even more. How does this happen
13). Never, Ever Release Any Of Your Rights To Anyone
One of the grandest scams on the Web, which goes largelyunnoticed, is for a web-based bookseller or publisher to requiresome rights to your w
14). HAVE YOU LOOKED AT A NEWSPAPER LATELY?
No, I didn't ask if you had read a newspaper lately. I askedif you have looked at one. Closely. Have you examined one withcare? If you take a
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