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1). Directing Voiceovers: Don't Be. Do. Directing a voice-over talent you’ve hired to read a spot for, say, dog food is pretty much the same as directing a great actor in a scene in a major 2). Dont' Be. Do. Don’t be. Do.By Peter DrewDirecting a voice-over talent you’ve hired to read a spot for, say, dog food is pretty much the same as dir 3). Script Mechanics—Suggestions for Writing Effective Voiceover As with any of the performing arts, an effective voiceover begins with a well-crafted script. You don’t have to have many years of writing exper 4). The Future of Voiceovers: Hold Your Tongue…Possibly Forever “Do we need to cast a voice-over talent for this project?”That’s a valid question any producer might ask when creating an advertisement, corpo