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1). Are You Ready To Go International? Although North Americans were the dominant population onthe Internet, that has now changed, and the rest of the worldhas caught up rapidly. An 2). So What's In It For ME? Make sure that the words you use on your Web site are benefit-oriented rather than feature-oriented. Instead of telling your potential customers what your product can do (features), tell them what it can do for them (benefits). In other words, describe the product in terms of the result it offers rather than the produc...