Display by: Title | Popularity

1). For Business Names And Tag Lines, Popularity Shouldn't Rule Don't turn your search for the perfect name or tag line into a popularity contest! Two instances of this have crossed my path recently. First, someone I know asked people to vote on the best title for a forthcoming book. That's unwise, because what people say they like in a book title: * Doesn't necessarily distinguish th... 2). The Benefits Of Branding Branding is the process of creating distinctive and durable perceptions in the minds of consumers. A brand is a persistent, unique business identity intertwined with associations of personality, quality, origin, liking and more. Here’s why the effort to brand your company or yourself pays off. 1. Memorability. A brand serves as a conv... 3). 5 Ways To Think Up A Great Domain Name That's Still Available I'd be a zillionaire if I earned a dollar each time someone complains that all the great domain names are already taken. It's just not true, however. Even in a highly competitive industry, you can think up original, appealing domain names for businesses by using naming tactics that few people use, such as these: 1. Focus on results. Wh... 4). Why Bother Building A Brand? At a conference in Dallas not long ago, a graphic designer from Kentucky and I sat down at a table where people were exchanging business cards. I looked at his logo, and he studied the name on my card. "I know that logo. We've been in touch in the past," I said. "That's right. I know your name," he said. Altho... 5). How To Avoid A Business Naming Disaster An entrepreneur of my acquaintance, in a rush to get his new company up and running, launched his new online publishing venture with a press 6). Exploit Your Brand To The Fullest A brand goes beyond a company name and tagline. It is a complete personality or set of values, sometimes even a story line, along with repeated visual, auditory and behavioral elements. When you decide to invest in creating a brand, follow these guidelines to ensure that you get your money's worth: 1. Be distinctive. You'll land your c... 7). Those Telltale Typos "To be or to be." That's how one of the most famous sentences in the English language began several years ago in a new edition of Shakespe 8). Tag Line Calisthenics A terrific tag line sets you apart from other businesses and provides a memorable and appealing reason to choose your firm over other options. The tag line should trail your company name like a shadow everywhere - in ads, on your web site, on business cards and in on-hold telephone messages, to name a few places. Before assessing your ... 9). In Marketing, Enthusiasm Connects Two incidents in one week got me thinking about an ingredient in persuasion that we don't often hear about. In the first incident, an accomplished copywriter asked for feedback on a letter he intended to send to members of the local Chamber of Commerce that he'd just joined. The letter was technically excellent. It contained all the in... 10). Creating a Reputation Want to shorten the sales cycle for your professional services? Want pre-sold prospects who need fewer or no face-to-face meetings before hiri 11). New Business Names: Naming With A Story Sometimes a company name communicates a message on its own, and sometimes the story underlying the name adds depth and distinction to that message. Isis Group International, for instance, uses the name of an Egyptian goddess in a word combination that comes across well to the ear and looks great in an artfully designed arrangement of ... 12). Linked In: Basic Marketing Blunders Like me, have you received email invitations like these? > I'm using LinkedIn to keep up with my professional contacts and help them with introductions. Since you are one of the people I recommend, I wanted to invite you to access my network on LinkedIn. > > Basic membership is free, and it takes less than a minute to si... 13). Branding Cures Several Marketing Headaches Are you trying to attract business with a no-name, no-differences-from-competitors company identity? Branding your company, when done well, not only helps you stand out in a field of similar choices, it also helps you avoid price-shoppers and deliver results to customers that inspire loyalty. Here’s why. Headache #1: Competitors all se... 14). Company Identity Goes Far Deeper Than A Logo Graphic designers frequently play a prominent role in launching or repositioning a company. When they create a look (or new look) for a company's stationery, brochure, ads and web site, this often goes by the name of an "identity package." Don't let this convenient term mislead you into believing that a company's identity consists of merely the log... 15). Business Names Do Matter, Norm Brodsky In the November 2005 issue of Inc. magazine, Norm Brodsky wrote: "Your company's name plays little, if any, role in determining your success." I agree completely that a company with a bad or mediocre name can reach success. However, here are 10 reasons why coming up with a snappy, interesting and memorable name is worth the business o... 16). So That's What Goes On A Home Page! In the early days of the World Wide Web, the word went around that the thing to do on a home page is to heartily and sincerely welcome the visitor. Today, this is unnecessary, cliched and ineffective. Instead, an effective home page needs to quickly orient the visitor to what the business or professional practice offers, distinguish these offerings... 17). Wrapping Up Profits with a Package Deal A landscaping company complained to a reporter that instead of carefully defining their needs, interested prospects say, "Send us a prop 18). Naming Your Local Business Pothole Pictures: Normally this name wouldn't create a positive image for a movie theater. But in Shelburne Falls, Massachusetts, where glacial potholes in the Deerfield River running through the village are a cherished part of the landscape, the name works well. When naming a business whose geographical reach and clientele are mainly... 19). Building Your Online Fan Club Building Your Online Fan Club by Marcia Yudkin According to a Recording Industry of America survey, about 7 in 10 music fans do not beco 20). Award Competitions: Route to a Publicity Bonanza Inc. magazine is currently in the process of judging sites for its annualsmall business Web award winners. Since I was a judge last year, I though