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Michele Pariza Wacek Profile and Articles
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1). 7 Questions to Ask Before You Advertise
Most business owners and managers keep a fairly close eye on their marketing budgets. And nothing throws a budget out of whack faster than adv
2). Advertising and Community Relations -- Get the Best of Both
Have you ever noticed that in communities without big universities, high school sports take on an even bigger importance?That's what it's like
3). Advertising on a budget -- Part 3: Frequency, frequency, frequency
This is the third article of a three-part series. I'm illustrating the marketing challenges of PrescottWeddings.com, a small business.
If you don't remember anything else about marketing, remember this: Frequency is king.
The more often you can get your name in front of your potential and current customers, the more likel...
4). Are Creative Stereotypes Holding You Back?
Here's a quick quiz:1) When I see a see a sunrise, I'm moved to:A. Compose a poem.B. Try and capture the beauty with my paints and bru
5). How to Succeed as a Writer
As a professional copywriter, I'm often asked by aspiring copywriters what they need to do to succeed. Most of their questions center around writing ability. They want to know how to find out if they have the talent to succeed, or if there's a "test" they can take that will tell them if they're a good enough writer to actually get paid to write.
6). Need a Great Idea? Feed Your Brain
A lot of great ideas happen when two or more other ideas collide to form something completely new. Think of this like those old chemistry movi
7). Need a New Idea? Try Changing Your Perspective
One definition of creativity states that creative people look at the same thing everyone else does, yet they see something no one else does.Bu
8). VAs – Your Secret Weapon
Probably the biggest problem with being a small business owner is right there in that phrase. Small.
Small means few or no employees. Small means you end up doing most, if not all, business tasks yourself.
Whether or not you're any good at them.
But even if you ARE perfectly capable at completing those tasks...
9). What Marketing Can Do For You
I thought I would clear up some misconceptions about marketing in this two-part series: What Marketing Can Do For You and What Marketing Can't Do For You. We'll start with the positive.
Over the years, I've had dealings with some business owners who have a rather skewed perception of marketing. They think you throw a few ads out there,...
10). What Marketing Can’t Do For You
I thought I would clear up some misconceptions about marketing in this two-part series: What Marketing Can Do For You and What Marketing Can't Do For You. This issue is about what marketing can’t do.
While there’s no question a solid marketing program can increase your business, it can’t fix everything. Below are 5 things marketing can...
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