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Susan Friedmann Profile and Articles
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1). 10 Tips to Use Giveaways Effectively
Walk around any trade or consumer show and you will be able to collect a bag full of advertising specialties, or giveaway items all designed
2). 17 Tips for Bringing Your Event to Life
Your job as an event planner doesn't stop with the meeting in the company boardroom. You may be called upon to organize an employee appreciate
3). 30 Tips for Keeping Meeting Expenses to a Minimum
Money makes the world go ‘round. And when it comes to meeting planning, money can probably get you whatever you want. However, few event planner
4). 7 Strategies for Handling Last Minute Meetings
Have you ever found yourself having to scramble to organize a meeting at the last minute? Wouldn’t it be nice that if and when this daunting situation
5). Expecting the Unexpected Can Save Your Tradeshow
Catastrophes come from out of nowhere. Massive thunderstorms can roll through a region without a moment’s notice, knocking out power and phone li
6). Just a Click Away: Using the Internet to Facilitate Your Market Research
Market research is one of the most valuable selling tools a show organizer has. Up to the minute, accurate market data arms you with the type of valuable information you need to ‘sell’ your show to potential exhibitors, including who is attending your show, how well your exhibitors did at last year’s show, and what type of sales numbers resulted fr...
7). Making a Hit with Your Marketing Campaign
Considered a vital link in a show's promotional plan, direct marketing is vital only if it's done right. It's certainly not as simple as typing a lett
8). Media Darlings: The Top Ten Do’s and Don’ts of Working with the Press
There’s a saying in the newspaper business: Advertising is expensive—but editorial is priceless! This simple phrase speaks to the fact that readers trust and value any information they read in an article or column far more than any data they glean from an advertisement. Even when the facts presented in an article and an advertisement are identical,...
9). Strong Arm Sales Stop Success Cold
It happens more often than you’d ever guess – in fact, it might be happening at the booth right next to yours. Recent surveys of trade show attendees show that the most dissatisfied attendees are those who purchase something that they really didn’t want. Needless to say, these attendees don’t have a high opinion of those companies that ‘strong-arme...
10). Ten Secrets of Super Successful Meeting Planners
Whoever said that being a meeting planner was easy, lied! Rather, it should be classified under the tough and demanding job category. But, along with
11). The A-Z of Exhibiting Overseas
Exhibiting overseas is one of the fastest and most cost effective ways to identify the best foreign markets for your products/services. International
12). Using the Media Effectively
Using the Media Effectively
by Susan Friedmann
The media has the power to influence your tradeshow efforts whether it be in televisi
13). Wagging the Dog: Plan Ahead for What Happens After the Show
It might seem a little backward. After all, why would you want to waste time and energy worrying now about things that won’t happen until the show closes? Doesn’t it seem like putting the cart before the horse?
It might seem that way, but the reality is that preparing now for post-show activities is one of the wisest decisions you can ...
14). What To Do When Nothing’s New: Five Strategies for Success
Look at that throng of people crowding the trade show floor. People come from all over the country to walk these aisles, eager eyes flitting from booth to booth, scanning the exhibits for…what, exactly?
Research shows that the vast majority – 76% -- come to trade shows to discover what’s new and exciting. Maybe it’s a new product, or a...
15). What’s In A Name? The Six Essential Elements You Need To Know
Selecting a name for your new business is not easy. A name does more than identify your company. It tells customers who you are, what you do, and more than a little about how you do it. Your name differentiates you from your peers, peaks customer interest, and invites further investigation -- if you do it right.
I didn’t do it right. A...
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