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1). 7 Keys in Getting Your Prospects to Act Today I would like to look at the matter of persuasion. How do you get your prospects to take action? I remember as a door-to-door salesm 2). How To Enhance the Personal Appeal Of Your Sales Letter Probably the most effective form of advertising is word of mouth.And there is a reason for this. You will more readily take afriend's advice a 3). How To Get Immediate Response to Your Sales Pitch How To Get Immediate Response to Your Sales PitchSimply because your prospects are convinced that your product isthe best thing since slic 4). The Bible - The Source Of All Copywriting Secrets I've been a student of the Bible for practically all my life. There is a lot of reason why this book remains the number one best-seller year after year. I think that it is the source of ALL wisdom, yes, including successful copywriting! What do I mean by this? Simply put, every copywriting strategy can be found FIRST in t... 5). Value Added Copywriting I know a preacher that can burn any pulpit down within an hour. His sermons cause the greatest stirs and responses in his audience and he really can keep his congregation awake. But there is one tiny problem. Ask many of his listeners what they think about his sermons and they’ll quickly respond with only words of acclamation. Follow that questions... 6). Words To Avoid Using In Copywriting And Advertising I could still recall the days of writing telegrams. That was before the fax machine, internet and email. Writing a telegram meant economy of words and so obvious verbs and needless adjectives had to be omitted. Today, with the advent of email and other cheap sources of communication you don’t have to be that paranoid about your message...