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1). Web Site Strategies that Work!! 1. Review your goals and markets for your site: a) Are there clear business goals and desired outcomes behind your Web site, and for each major page or section? How will you evaluate your success? b) Have you defined all the target audiences for the site, and the "languages" they speak? Do you have compelling benefit state... 2). How Does Your Website Make Me Feel? When people think about the Internet, they think about technology. When people hear that I am a Website strategy expert, they see me as a "techy type". But for me, the most intriguing aspect of your online business isn't about the technology. It's about human connections, and how you can create these in a virtual environment. 3). Are Search Engines Worth It Any More? The “Number One” Question – the question that I (and probably every other Internet marketing expert on the planet) am most frequently asked: