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1). 10 Essential Criteria For Choosing Your Target Market (c) Tessa Stowe, Sales Conversation Pty Ltd. 2005A specific group of people you will focus on selling your services to is your target market. 2). A Simple Sales Strategy: Define What Selling Is! How do you define selling? A lot of people think of selling as persuading/convincing people to buy things they may or may not want or need. To some, selling is all about closing a deal. Thinking of selling like this is not very empowering to you. Frankly, if you have this perspective on selling, it's no wonder if you hate it. I would too! 3). A Simple Sales Strategy: Talk to Yourself! You are about to speak to a potential client, go to a networking meeting or give a presentation. What should you be saying to yourself in those few mi