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1). A LESSON IN ADVERTISING FROM THE EIGHTEENTH CENTURY Back in the 1760s, the great Dr Samuel Johnson delivered himself of the dictum that ‘promise, large promise is the soul of advertising’. It’s 2). COMMERCIALS THAT CONFUSE, CONFOUND AND SELL NOBODY ANYTHING I may be missing something, here, but it seems to me that, inadvertising terms, the loonies have taken over the asylum. Whatis getting me all