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Monday, 8 September 2008       

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51). What Not to Display on Display Signs
If you are promoting a product and you are doing some advertising with displays, don’t allow for your customer to know everything. Otherwise, they won’t have a reason to call you, or come visit you.

For instance, when I was working in the banking industry, we displayed our rates on a fancy looking board in the middle of our main lobby....

52). Presenting Your Product
We all know the expression “you only get one chance to make a first impression,” well it holds true when it comes to presenting your product to your customer.

For starters, the last thing you want to do when a customer walks into your office is present the first product that pops into your head.

Before you present a produc...

53). Your Customer is Not a Statistic
When a customer walks into your office, you want to make sure they feel welcome, you want to treat your customer as though they are a piece of gold, and not as a statistic.

Have you ever been standing in a line, and when it comes to your turn to be waited on, the sales associate yells out “next?”

Just thinking about that s...

54). Where Mortgage Leads Come From
If you are a loan officer or mortgage broker, and you are considering purchasing mortgage leads, one thing that will be important to know, is where these lead companies obtain their leads from.

Many times, mortgage lead companies will sell their leads multiple times. They have a data base of thousands of leads that they sell repeatedly...

55). Quality Internet Mortgage Leads
If you are a loan officer or mortgage broker on the market for internet mortgage leads. Sometimes it may be better to go after quality leads, as opposed to buying your leads in quantity.

If you are looking for internet mortgage leads in quantity, or bulk, you will get a heck of a lot of leads for your money. But for the most part, thes...

56). Your Own Credit Repair Business
If you are considering starting your own credit repair business, or you already own your own credit repair business, you may have played with the idea of purchasing credit repair leads.

Having your own credit repair business allows for you to obtain business for credit repair on many levels. However, with credit repair leads, the custo...

57). Close More Loans With a Personal Blog
If you are a loan officer or a mortgage broker, it is very important to exercise every marketing tool available to get your message in front of your customers.

This is especially true if you are licensed in several states. If you work out of Phoenix Arizona, it is difficult to relate to a potential customer living in Fargo North Dakota...

58). Pricing Mortgage Leads
If you are a loan officer or mortgage broker on the market for internet mortgage leads, than many things will be of importance to you, including the cost of the lead.

When researching mortgage lead companies, a clear indication of the quality of the lead you will be receiving should be in the pricing.

For instance, if you ...

59). Mortgage Marketing in the 21st Century
For loan officers and mortgage brokers, marketing the benefits of your products to your potential customers is very important to the success of your business. It is also important that you keep up with your competition’s marketing concepts.

Marketing can rear its head in many ways. Verbally, through networking. Business cards, mailers,...

60). Starting a Credit Repair Business
If you are looking to start a credit repair business, one of the first things you will need to do is find people who need their credit repaired.

Thanks to the internet, this shouldn’t be very hard. All you need to do is find a legitimate credit repair lead company to start sending you some leads.

The beauty of buying credi...

61). Real Time Mortgage Leads
If you are a loan officer or mortgage broker, and you are on the market for mortgage leads, you may want to consider buying them in “real time.”

Real time leads or fresh leads are for loan officers looking for quality in a lead, as opposed to buying quantity, otherwise known as buying in bulk.

If you are buying your leads ...

62). Sell With an Attitude
Sell With an Attitude

When selling a product or giving a sales presentation, you always want to convey a positive, upbeat attitude at all times. This will send a crystal clear message to your audience that you believe in the product you sell, and that they should also.

It is rare that you come across a person in sales that...

63). The Power of Knowing Your Customer
Often times we believe the depth of our customer does not extend beyond that of the business they do with us.

In fact, it goes way beyond that. People love to talk about themselves, and if you take the time to talk to your customers about non-business topics, you will find that, more often than not, they are more than happy to engage y...

64). Put Your Angry Customer at Ease
Having to deal with angry and upset customers is by far one of the worst responsibilities we must face on a day to day basis in the world of sales and business.

However, this responsibility, like so many others we must face on a daily basis, just comes with the territory.

Customers become angry for all sorts of reasons. So...

65). Setting Realistic Goals
When we make a sale, or take one step closer to meeting our goal, we are overcome with a felling of achievement which motivates us to sell more.

I’m sure that anybody who is reading this article has been in the situation where they may have been given unobtainable goals from one of their bosses, sales manager’s, or some higher up somew...

66). Spend More of Your Time Selling
The majority of people in the sales force spend an average of no more than two hours out of their day actually selling.

This fact is astonishing for two reasons. One, how do we as sales people manage to meet our goals. And two, why on earth are we in sales to begin with?

The lack of hours spent selling in our work week is ...

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