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Monday, 1 December 2008       

Michael Clark Profile and Articles




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1). Success Stories—Reliving The Past Helps You Build The Future
One of the exercises that I have many clients do is list out all the successes they’ve had in life. I ask them to start with early childhood and list everything they can remember being successful at. One of my clients recently gave the assignment to his girlfriend. She asked me afterwards what the point was. She hadn’t found it very useful.


2). Why Business Plans Don't Work And What To Do About Yours
I am often asked to assist with writing business plans. While a business plan is often needed when you are getting financing for your business, I find that most business owners don’t find them very useful. Why not? Because usually they are written from a very long term frame (typically five years) and once they are written, they are put on a shelf ...

3). Fall In Love With Your Business Again
Why did you start your business? Most business owners start their businesses because they desire personal freedom. They want to be their own boss. They have a great idea that they want to try. They are in love with all of these ideas. When you started your business, I bet you were full of passion and excitement. It was like the first days of a new ...

4). Best Small Business Idea -- Get Focused And Get Going
I used to give a talk titled, “10 Ways to Overcome Overwhelm in Business and In Life”. It was an excellent resource for getting into action and taking charge of your business. If you’d like a copy, just email me and I’ll send it to you. After I’d given this talk for awhile, I realized that getting out of overwhelm was even simpler. You don’t need 1...

5). Raise Your Elevator Speech To The Top Floor With Powerful Emotions
If your elevator speech sparks a buyer's curiosity, it's only doing half the job. Your elevator speech should not only spark curiosity but also awaken powerful emotions. Small business owners can learn success from the Madison Avenue and branding experts about how to design advertisements and messages that drive consumers to feel and act upon their...

6). Moving Past Fear To Small Business Success
One of my clients is in a transition stage with her business. Her practice has become so successful that she no longer has the time to do her administrative work or even the marketing work that helped her become successful. I am working with her developing a plan to hire administrative and functional staff that will allow her to continue to grow he...



 


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