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51). 3 Lifesaving Tactics to Stay Afloat In a Constantly Changing Marketplace Let’s face the facts... old-fashioned marketing tools aren’t going to keep your business a growing and prosperous entity in today’s marketplace. Hey, this month’s hottest techniques and information will be obsolete in six months. Now, I’m not saying that old marketing principals can’t be upgraded and incorporated successfully, but as a rule markete... 52). Postcards: The Unbeatable Vehicle For Driving Traffic to Your Website Forget about the old-fashioned, outdated postcards with their yellow tinges and jagged edges. Today's professional postcards have them beat a thousand times over! Bright colors that create high impact, clip art the jumps off the page, and quality design spell out new, modern and cutting edge marketing tools. The great thing about the ... 53). Market Testing: The Key to Advertising Success Market testing is the key to increasing the effectiveness of your advertising campaign. If you’re like me, just the word testing makes your shoulders slump and a groan escape your lips. Hey, it’s really not that bad... especially when you notice the substantial increase in your bank account! Think about it... how much profit is your ad... 54). Small Ads Produce Dynamic Results: 4 Steps to Exploding Your Market With Small Ads Dynamite comes in small packages... or in small ads in the marketing realm. Our natural instincts scream that BIGGER IS BETTER! Is it really true? Sure, the small advertisement doesn’t have the luxury to of listing all of the benefits and cementing the deal. It does whet the reader’s appetite for more information and clearly directs them to the des... 55). Personalize Your Success Just last week, I used the last receipt form on my counter, and went in search of a new receipt book. It was a fruitless search... I had just used the very last one in the office. Grumbling, I berated myself for not paying closer attention and went to check the mail. Surprise, surprise! In my mailbox, was an advertisement with my name ... 56). The Explosive Benefits of a Natural Market Last year a local gentleman opened a Mexican restaurant in our area. The unique aspect of the restaurant is that not only is the Mexican food authentic, but the employees are Hispanic as well. When you walk through the doors, you feel as though you’ve stepped into another culture. Six months later, this same gentleman opened up another... 57). The Top Ten Marketing Tips You Don’t Want To Overlook 1. Combine Emotion and Logic Consumers buy because the want to experience the benefits of the product or service you have to offer. Evoke those feeling that your clients will experience once they have the product in their hands... and you’ve made a sale. It isn’t until after the sale that they want to justify the purchase. Prepare them with t... 58). The Unbelievable Facts: You Can Beat The Competition By Raising Prices! Hey, that got your attention! You're probably sitting there with a raised eyebrow, and thinking... "Yeah, right!" Everybody knows that you have to have the best prices in town to be competitive... or do they? Think about this... when you go to a Ford dealership mechanic do you expect to pay more than if you take it to the repair shop o... 59). Postcards: The Best-Kept Secret of Modern Marketing What can be more effective than a brief, captivating message printed on a postcard? It's quick and easy to read at a glance. Yeah, it has a friendly feel that appeals to the emotional side of your potential customer as well. Sure they'll realize it's an advertisement right away, but it has the appearance of a personalized friendly correspondence th... 60). Testimonials: The Key to Boosting Sales! Testimonials play an important part in advertising - especially for small businesses. Yeah, big businesses with well-known names don't have to worry about it, but small companies can use testimonials as marketing tools to build credibility. Think about it...how else can we gain credibility than by creating a group of satisfied customer... Browse Pages: [1] 2