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1). Customer Service in the Bottled Water Industry - Pure Water and the Customer Promise Almost every company discusses, at length, the need for customer service and the significance of supplying true excellence to its customers. However, very few actually follow through with what it takes to attain this excellence. This is particularly true in the bottled water business since not all providers share the opinion that customer service i... 2). Private Label Drinking Water: Pure Water as a Powerful Brand Builder February 6, 2006 All firms need to establish a strong brand in order to effectively compete with and be distinguished from other companies similar to theirs. A strong brand allows individual ideals that convey the durability and power of the company, its products and service offerings. in addition to showing how its offering is distinc... 3). E-commerce and Drinking Water April 25, 2006 E- Commerce is coming of age with millions of new customers from internet sales for a wide variety of products. Advances in web site design, payment mechanisms and delivery systems have met the increased demand for online ordering. With the advent of on-line ordering firms like Amazon and E-Bay, what started... 4). Pure Water and Fine Tea April 13, 2006 Tea originated in China 5,000 years ago and the selection and brewing of tea has been refined to an art with health and spiritual aspects emerging as part of the process. Experienced tea drinkers throughout the world generally follow established guidelines for infusion or brewing of tea and the infusion proc... 5). Well Water: The Hidden Problem - A Pure Water Alternative in Rural and Suburban America Well Water: The Hidden Problem - A Pure Water Alternative in Rural and Suburban America 6). Private Label Drinking Water: A Powerful Brand Builder February 6, 2006 All firms need to build a strong brand in order to effectively compete. A strong brand distinguishes one firm from another and allows individual messages that express the strength of the company,product and service offerings. A strong brand shows how your offering is different and should clearly express features and be... 7). Private Label Drinking Water and Event Planning May 6, 2006 Events are an important part of corporate life. A well planned event can forcefully convey a clear corporate message and engage participants in the respective corporate culture. Most companies and organizations hold events for a number of reasons. Company picnics, holiday parties, new product introductions, sal...