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1). E-marketing Basics: Pro And Cons Of Hour Targeting One of the main advantages of advanced internet technologies is the possibility of hour targeting for ads served to web sites. Exactly how such targeting is done, that is a tech issue far beyond our e-Marketing topic. What is important to us, e-Marketers, is to be aware of this facility web servers have and use it towards making online... 2). Google Pagerank Update - First In 2006 With much enthusiasm and equally much concern, there are clear signs that a new Google PageRank update is happening right now as we speak. Most of you, web site owners, publishers and SEO consultants, are probably dreading these updates just as much as I do: after a period of working hard into acquiring new valuable links, the inevitab... 3). Introduction To SEO: What Is SEO? Tough question, "What is SEO?". As with pretty much all internet-related terms, concepts and notions, that of "SEO" does not have a unique definition and it is a blurry concept in most people's mind. Still, what is SEO? Since there is no ultimate, fully comprehensible definition for "SEO", the only way to go is to take a look at severa... 4). Marketing Research: Know Your Customers Having a competitive advantage over other businesses targeting the same market as yours is a basic, survival must: many choose to develop longterm relationships with their customers, in an attempt to create such competitive advantage. Knowing your customers is crucial, and it is quite a different thing from knowing their buying behavior. It is ever... 5). Marketing Strategy: 7 Steps To Market Segmentation Market segmentation is widely defined as being a complex process consisting in two main phases: - identification of broad, large markets - segmentation of these markets in order to select the most appropriate target markets and develop Marketing mixes accordingly. Everyone within the Marketing world knows and ... 6). SEO Best Practice: Befriend The Directories Why Directories Are Important Directories should play a major role in your SEO efforts, well, at least the big and important ones, for the following reasons: - Listings within major directories provide "context" to search engines. For example, if your web site is listed in the Open Directory Project under the category Pets... 7). Understanding Marketing: 5 Common Misconceptions Everybody seems to know Marketing. The world is full of Marketing gurus. We all talk about with a remarkable ease and confidence, though most of the times we are not Marketing professionals and not even close. What are the most frequent mistakes in understanding Marketing practices and theories? 1. Defining Marketing There is cle... 8). Yahoo To Prohibit Competitive Keyword Bids Containing Trademarks Yahoo Search Marketing (searchmarketing.yahoo.com) has recently announced its advertisers of a new policy to be implemented as of March 1st 2006, concerning the use of trademarks within their products and services *. Under the new policy, no reference to a trademark can be made (except for ads placed by the trademark owners themselves,...