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1). Keep the Sparkle in Your Diamond Diamonds are extremely hard and durable. Take care of your diamond by avoiding breaks and scratches and keep it clean. With good care, your diamond will have the same sparkle and beauty in ten, a hundred or a thousand years. Diamonds do not fade, tarnish or wear out like most materials. The secret to keeping a diamond’s sparkle is keeping it clean.... 2). Jewelry Appraiser Services Jewelry appraisers can provide valuable services to people who own diamonds and jewelry or are in the process of buying diamonds and jewelry. First, the jewelry appraiser can identify your jewelry as to the material, quality, workmanship, condition and other characteristics that influence the item’s value. For example, diamonds that ap... 3). Women’s Guide to Getting Their Dream Diamond Engagement Ring How can women get their dream diamond engagement ring when it is the boyfriend making the purchase and wanting it to be a surprise? To find the answer you need to understand your man’s thought process. After all, he is shopping for a diamond, the symbol of his love for you. The man shopping for an engagement diamond has three primary s... 4). Buying Diamonds: Selecting the Best Company Diamond shoppers today have more choices than ever on where to buy their diamond engagement ring, diamond earrings and other diamond jewelry items. However, with greater selections come bigger potential risks and rewards. You need to do your homework and understand how to select the best company for your diamond purchase. The retail di... 5). Beware: Platinum Quality Can Vary in Jewelry Platinum has become a popular choice for jewelry due to its strength, durability, and marketing efforts of the platinum industry in recent years. Platinum is three times more expensive than gold. Jewelers aggressively market it because they make three times the profit on every platinum item they sell compared to gold. Platinum is a naturally white,... 6). Protect Your Jewelry When Traveling If you have travel plans in your future, think carefully if you really need to take all your expensive jewelry. The risk of theft, loss and damage increases as soon as you start your trip because you are in new surroundings, doing new activities and often in tourist areas that are the target of pickpockets, thieves and con artists. If ... 7). Do You Have Enough Jewelry Insurance? Jewelry insurance comes in many forms and varieties and only an insurance agent can provide accurate and specific advice. However, it helps to know enough about jewelry insurance to ask your agent the right questions and to be aware of how the process works. The time to ask your insurance agent the questions is before you insure an item, not when y... 8). Why Jewelry Stores Dislike Knowledgeable Customers For decades, jewelers have had enjoyed the position of being the “keepers” of the knowledge about diamonds and gemstones. They stood behind jewelry counters and shared little tidbits of information about jewels to shoppers. The jeweler seemed to be talking down to the shopper, making them feel as if they should be grateful to even be in the store o... 9). Tips for Buying Big Diamonds on a Small Budget Few diamond shoppers can walk into a high-end jewelry store and buy a 5-carat, D color, Internally Flawless diamond with Ideal cut parameters. If you are like most diamond shoppers, you have a limited budget. However, you still want to get the biggest and most beautiful diamond within your budget. You can take some simple steps that will ensure you... 10). How to Sell Your Diamond Ring Most advertising campaigns by De Beers feature their famous slogan “A Diamond is Forever.” Consequently, women seldom sell a diamond and often feel uncomfortable buying diamonds previously owned by other women. There is a sentimental aspect to diamonds that is very different from other tangible assets like boats, houses or automobiles. However, the...