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Richard D S Hill Profile and Articles
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1). CRM: Keeping Customers Loyal
Customers are now in charge. Thanks to the growth of the Web, it is easier than ever to comparison shop and switch from one business to another with the click of a mouse. However, research has found that in the online market, customers yearn for trustworthiness more than ever.
Customer relationships are a company’s most valuable asset...
2). Customer Focus Teams
To be more responsive to customer needs, emphasise customer satisfaction, develop closer relationships with their customers and flatten the management structure some companies have adopted Customer Teams or Customer Focus Teams. These are cross-functional, customer focused teams exist to provide customers a ‘one-stop shopping’ service.
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3). Customer Relationship Management
Changing consumer attitudes are driving Customer Relationship Management. Fuelled by Internet induced expectations and an even increasing mood of self reliance among customers, companies have to compete in an environment where communication, buying processes, data management, delivery and service are all-important in the battle for longterm, profit...
4). Data Mining And Modelling
The important processes that have to be clearly delineated for Data Mining, Analysis and Modelling are:
Data model: what data will be available and how will it flow?
Data gathering: how will data be gathered both in physical and technological terms?
Data gathered: what data will be gathered?
Data types: what types of ...
5). eCommerce - A Plan
Planning an ecommerce website is like building a house – architecture and budget need to be agreed before the decoration.
AN AGREED REQUIREMENTS SPECIFICATION MUST BE DRAWN UP AS THE FIRST STAGE BEFORE ANYTHING ELSE IS DONE – ANY OTHER APPROACH WILL ONLY LEAD TO CONFUSION AND WORSE.
Once an AGREED REQUIREMENTS SPECIFICAT...
6). Getting More Customers
Surveys show that 85% of success in life relates to your communication, human relations skills, and "emotional intelligence”.
Joe Batten, an American motivational speaker said: "Before you tell, ask; before you talk, listen; after you listen, relate; and always show that you care. When you can translate care, people will want to do bus...
7). Is Your Site Optimised?
Organisations need to optimise their search engine marketing (organic listings, general advertising and pay per click) to acquire more customers or members, sell more online and for many other reasons. There are nearly 1 billion people with Internet access. Almost 550 million searches are conducted worldwide on the Internet every day. A searcher is...
8). Just An Expensive Electronic Brochure Or A Profitable Site?
Most websites are just expensive electronic brochures that do very little or nothing for the business concerned.
It is strange how business sense seems to go out of the window when it comes to the internet and the world wide web.
The internet and internet protocols (IP) provide many businesses - especially those in the SME...
9). Making CRM Work
Customer Relationship Management (CRM) is a business philosophy, not just a technology - understanding your customers' needs enables you to build better relationships and increase sales. Using the philosophy of CRM helps "to get and to keep more customers who stay with you longer".
Although a sound customer relationship management stra...
10). Mobile CRM - It's Here Now
Today’s workforce is truly mobile. Most of us now work at the office, from home and on the road. ‘On demand access’ to critical customer information from anywhere is becoming a ‘must have’ facility.
Now customers demand CRM access using a remote desktop or laptop accessing data through the Internet or on a handheld device. Suppliers ar...
11). Pay Per Click
Pay per click or PPC advertising is possibly the easiest and most effective way to market your business online. Getting your website listed in the search engines is vital due to the fact that the majority of website traffic (statistics say over 80%) comes from the search engines. Effective PPC management begins with devising a strategy to drive qua...
12). SMS Marketing
Since text messaging first became available in 1996 it has a mass market communication platform and a cultural phenomenon of the 21st Century.
The use of SMS will continue to grow as companies turn the service into a critical business function. Text messaging's ability to immediately reach a customer anywhere and its low cost offer the...
13). Tips For Pay Per Click [PPC] Marketing
The two most successful techniques for enhancing your online image are: search engine optimization, and pay per click advertising campaigns.
Basically it's all about helping customers find your website and business. A pay per click advertising campaign is easy to start. You open an account and deposit some money as a starting balance w...
14). What Is Marketing?
To too many people marketing equates to one of two things:
- Selling: with all that entails such as the dreaded double-glazing or financial salesman.
- Advertising: with all that entails such as the slick young creative and smarmy account person.
Of course marketing also encompasses these functions – though, hopefull...
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