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1). Creating Landing Pages For Google Adwords In creating a Google AdWords campaign, advertisers often spend most of their time creating their ads and researching their keywords. There is often little or no thought to where the surfer will be sent when the ad does its job and generates a click. Often advertisers send the surfer to the home page of their website, hoping the website will do the ... 2). Fighting Click Fraud In google Adwords Click fraud is a very real concern for anybody who is doing CPC marketing. Click fraud involves any artificially created click on your ad. A human being can create these clicks, or a software program called a clickbot can create them. These clicks unfortunately cost you money. The hard part is identifying click fraud. In o... 3). Why You Should Avoid Google's Content Network When you create an AdWords campaign you have a choice as to whether you want your ads to appear on Google’s network of content sites. These are sites that have signed up for Google’s Adsense program, which allows them to display AdWords ads on their pages. Generally speaking, this is not very targeted traffic. Google tries to display your ad on pag...