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Ian G Williamson Profile and Articles
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1). Who's Your Guru?
The other day I was talking to a guy at the health club I just joined. (Never had time when I was working for someone else.) We started talking about our personal trainers. If you aren't familiar with the term, these are fitness experts who are educated to design work-out routines based on an individuals strengths, needs and goals.
An...
2). How To Take Advantage Of The Holiday Slow Down
Unless you are selling gifts or other Christmas-related items, December can be a deadly slow time of the year. Marketing-related sales can fall off by 50% or more. On the other hand, January often kicks off with a roar as thousands of new customers enter the marketplace thanks to well-meaning New Year's Resolutions that involve working from home an...
3). Where Is Your Phone Number?
There is probably a major problem lurking on your sales page right now. And it could be hurting your profits.
Experts agree that one of the most important factors in a successful website is credibility. This frequently translates into the credibility of the site owner. People are more likely to buy from somebody they believe in.
4). The Human Side Of Ad Tracking
Do you know why people buy from you?
What part of your offer put them over the edge? Let's face it, you worked for a long time on your sales copy. You created bonuses, designed a guarantee, sweated over the benefits and how to communicate them. But which of those factors really connect with the buyers? What actually motivated the purch...
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