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1). Fishing For Leads - The 5 Steps If you have a new experience everyday, you will lead a fulfilling life. I had one during my summer holidays, when I went out fishing for mackerel. After the trip, I had an epiphany – I felt I was now able to explain easily, in 5 steps, how small companies can effectively increase their business. We start with an anecdote... 2). How To Handle The Top 10 SME Sales Objections - Part I A Sale is considered closed when the buyer and seller reach agreement on terms for the buyer to take ownership of a product or service. To get to this stage, the seller normally has to “close” the sale, by asking the buyer for their business. This is where the buyer raises “objections”. Objections generally fall into three main types. ... 3). How To Price For Optimum Profit - 5 Steps One of the greatest problems that businesses face is getting the pricing strategy right. This article explores the three key factors; all companies need to consider when getting this vital element on target. Missing only one of the three can have disastrous consequences. As with everything, it does not take rocket science to get this r... 4). Revealed: The Ultimate Lead Generation Tool There is one lead generation strategy that out performs all others exponentially. This strategy is so powerful that when applied in a systematic fashion, to an existing business, it will more than double your profit. Even more appealing, it entails practically no additional marketing expenditure. The most amazing fact however about thi... 5). The 7 Step Challenge - Does Your Marketing Company Measure Up? What makes you different? How do I know I will get value from your services? Why should I use your services, as opposed to someone else? These are questions that I get constantly. I am sure that in your business you get equivalent questions. This article objectively looks at criteria you should use for choosing services like 3R’s. I w...