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1). Long Copy Sucks And Other Heresies I recently finished a massive study of profitable and unprofitable sites. The average length of the profitable site's sales letter was 1.8 pages. The average length of the unprofitable site's sales letter was 2 pages. Shorter ad copy was more profitable on average than long copy. Of course that is heresy. Many, many famous... 2). Marketing Study: Background Color vs. Profitability Marketing Study: Background Color vs. Profitability 3). Pushing Traffic From Content Sites To Sales Sites One of the most effective methods of getting traffic to a sales page is very well-known within Adsense circles (used to send traffic to Adwords advertisers through the Adsense program), but not as well known for traffic generation directly to sales letters. That method is the content site. There are literally thousands of people making... 4). Study Proves That Headline Length Can Impact Profitability! Recently, I monitored an interesting discussion in one of the forums about the length of headlines on sales pages. Some of the posters were in favor of longer headlines because they communicated more information and had a better chance of catching the interest of the prospect. Other posters claimed that some headlines were so long that they were co...