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1). Work Your Network If you’re networking with strangers, you’re wasting your time. A consultant friend of mine recently complained, “I’m doing 2-3 networking events a week – and I’m worn out.” When I asked why she felt networking was important, she replied, “One of my marketing goals is to do at least 1 networking event a week.” (I pointed out that she just admitted t... 2). Taxi! What Consultants Can Learn From Cab Drivers Most consultants are like cab drivers. Cab drivers run the meter. They throw the luggage in the trunk (that’s a $1.00 bag charge). They may or may not be personable. If you have extra passengers, that’s $1.50 each on top of the mileage. No smoking. And the radio is tuned to their favorite station – not yours. Most consultants charge by... 3). You Don’t Need Sales Training If you’re a solopreneur, consultant, business owner, or independent professional, you probably have asked yourself some or all of the following questions: * How can I get more clients? * How can I get better clients? * How do I sell more to the clients I’ve got? * Can I earn more money and still have a life? * W... 4). 5 Marketing Moves for Business Success Marketing has traditionally been broken down to a formula known as “the 5P’s” – the five factors that make up an organization’s marketing strategy. If these are done consistently, well, and for a long enough period of time, these 5 factors also become part of their brand. So far, so good. But the problem is that no one can seem to agr... 5). Sell Like a Girl, Or What a 12-year-old Can Teach You About Sales Sell Like a Girl, Or What a 12-year-old Can Teach You About Sales