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1). Basic Business Attributes, Do You Have Them? How many times have we heard the saying “we learn from our mistakes”. I have to agree with this saying, and also that the lessons we learn hardest we learn best! I have learned a lot from my mistakes, sadly (for me) most of them were made before the Internet existed as the fantastic networking tool it is today. Today it is possible to read articles... 2). Does Google Trust You? Trust Rank Exlained It is over two years since a paper was released the basis of TrustRank,, yet even today, over two years later, hardly anyone outside of the core internet marketing world have clue what it is. The original concept was simple and in fact only a few lines. Combating Web Spam with TrustRank. Technical Report, Stanford University, 2004 3). Sell Don't Tell - Selling Tips that Work Most websites exist to sell something in one form or another. OK, so you might not be selling something directly from your site via shopping software, but if you run any form of commercial website then you are trying to sell goods or services to the visitors that come to your site, and telling them what you do is not going to gain you the maximum r... 4). Why Do The Search Engines Change Their Minds? One of the common questions that come up time after time on forums is , "why do the search engines keep changing their minds about what they want". The search engines really don't chop and change what they want, really they don't. They all want one thing, to deliver the most relevant pages to searchers. it isn't rocket science (despite what some of...