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1). Another Kind of Horse Brand: Business Branding in Equine Marketing It's winter time, the breed inspection season has come and gone in North America, and along with it branding season. Branding season for horses--NOT for horse BUSINESSES. If you have any business or marketing background, or have done any reading on the subject, you have heard of branding in the business context. Let's take... 2). Top of the Mind Awareness in Equine Marketing: Familiarity Breeds Sales One of the large challenges you face as an equine marketer is achieving what marketing professionals call "top of the mind awareness" of your horses and business. What is Top of the Mind Awareness? Top of the Mind Awareness, or "TOMA," is being the first supplier a prospective customer thinks of when they think about the...