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Keith Tomlinson Profile and Articles
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1). Beer Promotion in the Wild World of the Internet
The Challenge for Breweries in Today’s Regulated Marketplace is immense. For the past decade the advertising of alcoholic products has been increasingly subject to both government regulation and self-regulatory bodies. In Canada, the CRTC’s August 1996 Code for Broadcast Advertising of Alcoholic Beverages severely restricted the way in which alcoho...
2). Brew Pubs Today: The Revival Of A Proud American Tradition
Remember the one-on-every corner dimly lit brew pub or tavern, beer-soaked carpeting and Joe the Bartender, a long row of customers with their glasses of watery mass-produced beer, all staring at a flickering television? Versions of these drinking establishments certainly still exist but their heyday as the gathering place of choice is over. In fac...
3). The Success of Pixel Marketing Proves that Small is Beautiful
Advertising space on the web has typically been sold by the banner and by the click. Now, thanks to a hot new concept called pixel marketing, it’s being sold by the pixel. That’s right. Just when you thought there was nothing left to sell, the web has profitably parceled into blocks of pixels that advertisers are snapping up to promote their brands...
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