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1). Athletes Foot Almost half the world-wide market for athletic shoes is right here in the US. Thanks to an aggressive marketing plan and succession of shrewd endorsements, it has been dominated by the Nike “swoosh”. In a business saturated with players, Nike’s 36% market share represents a substantial margin over the competition. How much is 36% of th... 2). Bowl Crazy, Cash Smart If you can track them all, take a look at the line-up of college football teams that make it to bowl games in what has, over time, grown to become a blur of bowls, and it’ hard not to wonder if a qualifying criteria exists. There is, but with 27 or by some counts 28 bowl games on the schedule, organizers have to dip deep into pool to ... 3). Who really did say, “It Ain’t Over ‘til it’s over” If you pay it close attention, there’s all kinds of ways to make a fortune in the business of sports. Here’s a story about an idea a whole bunch of law firms must be wishing they had thought of first. For roughly sixty percent of the take, Curtis Management Group of Indianapolis has built a booming business and reputation for success,...